Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 246

Analytics Retention Startup Social Media 246

YoungUpstarts

MAY 8, 2014

Others are based on misconceptions about how the business world works, what motivates customers, and so forth. Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. Holding resources in reserve.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

Duct Tape Marketing

OCTOBER 24, 2024

How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin.

Customer 78

Customer Cloud Curation Columbus 78

Both Sides of the Table

DECEMBER 20, 2009

My research reveals that this known scam artist company has been duping customers for some time. I had to put in a bit of web research to uncover an intricate web of ownership that leads to the Avis Budget ownership and worse still up to a well-known private equity group called Apollo.

Direct Marketing 263

Direct Marketing Private Equity Sacramento Marketing 263

Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Limited goals and priorities. Segment the opportunity.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 177

Analytics Retention Social Media Campaign 177

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

Duct Tape Marketing

OCTOBER 29, 2024

It comes out dependent upon when you're listening to this in mid-October of 2024, October 22nd, to be specific, he is a inducted into the Gorilla Marketing Hall of Fame, direct Marketing Hall of Fame, the Marketing Hall of Fame. The customer is always right. But if you pick your customers, you can pick your future.

Cloud 86

Cloud New York Curation Columbus 86

YoungUpstarts

JULY 26, 2017

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. 86% of Saas business consider customer acquisition as their highest growth priority. Retaining customers is 9X cheaper than acquiring new users.

Web 127

Web Software Review Software Technical Review 127

Both Sides of the Table

APRIL 28, 2010

Here’s why that is important: when users are on your website you want to convert them to become paying customers. It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

YoungUpstarts

NOVEMBER 15, 2013

Internal change happens within the business walls and is not necessarily customer facing. External change is always customer facing; it’s most noticeable to your customers and competition. Get up close and personal with customers. . The truth is customers require consistent care and investment.

Florida 145

Florida Cofounder Tampa Technical Review 145

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

Web 165

Web Design Marketing Security 165

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 120

Analytics Retention Social Media Campaign 120

YoungUpstarts

JUNE 23, 2018

By implementing local SEO and marketing to local niche markets, you’ll reach your customers and clients faster and cheaper. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox. Hyperlocal marketing is the original advertising strategy.

Software Review 133

Software Review Marketing Semantic SEO 133

Steve Blank

OCTOBER 24, 2016

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

YoungUpstarts

OCTOBER 3, 2019

The website address is often the first point of contact for your customers. Make it easy for customers to find what they are looking for, and your hopes of success will improve. . Unfortunately, prospective customers will fail to trust your site if it seems as though you are hiding details. Your Domain Name Is Poor.

Sales 113

Sales Software Review Social Media eCommerce 113

ConversionXL

NOVEMBER 4, 2011

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Customers often behave unexpectedly. The second reason is that you are not your customer, hence thinking customers use your site like you do will leave you in the dark. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

APRIL 19, 2020

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

ConversionXL

NOVEMBER 16, 2011

Customers will often register on a site simply to view specific content or to use a particular service, and unless the content or service is truly revolutionary, they may not come back a second time. Getting a customer to subscribe to your offer is NOT enough. Customers really pay attention to the signup confirmation page.

Software Review 85

Software Review Technical Review Widget Email 85

Startup Professionals Musings

JANUARY 14, 2023

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Up and Running

APRIL 25, 2013

As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

Startup Professionals Musings

AUGUST 1, 2020

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

Ben's Blog

JUNE 18, 2011

In 2000, I was CEO of the first cloud computing company, Loudcloud, where the price for a customer running a redundant version of a basic internet application was approximately $150,000 per month. Direct marketing—the largest direct marketing company in the world is a software company, Google. What is next?

Technical Review 60

Technical Review Software Review Valuation Internet 60

YoungUpstarts

JANUARY 20, 2014

An advertising campaign through leaflet distribution is not just about getting your company’s message or services through doors, it’s about opening those doors to gain new customers. Moore is a CWTadvertising.com marketing specialist with over 15 years’ experience in marketing and direct marketing techniques.

Distribution 178

Distribution Campaign Advertising Direct Marketing 178

YoungUpstarts

JUNE 27, 2013

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

Marketing 233

Marketing Forecast Campaign Direct Marketing 233

www.usatoday.com

JULY 16, 2012

The fleet of cars in Getaround has grown to 10,000 from 1,500 a year ago, and suburban customers make up about a quarter of its bookings. Airbnb has booked about 10 million nights since it was founded four years ago, and the average customer age has risen to 35. People are telling their parents," says CEO Brian Chesky.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

SEPTEMBER 7, 2013

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

JULY 20, 2019

They also found that customer lifetime value (CLV) of email users is an impressive 12% above average. There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue.

eCommerce 90

eCommerce Email Conversion Marketing 90

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Currently, social media is the least used of all customer interaction methods. What’s the problem? My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

OCTOBER 2, 2018

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. Prioritize the list by customer reach, effort required by you, as well as cost. Expand marketing in channels that work and add others.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

APRIL 28, 2023

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 262

Non-Compete Intellectual Property Merger Acquisition 262

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235