Startup Professionals Musings

AUGUST 24, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Limited goals and priorities. Segment the opportunity.

Entrepreneur 257

Entrepreneur Technical Review Angel Investor China 257

Up and Running

APRIL 25, 2013

As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

YoungUpstarts

JULY 26, 2017

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. 86% of Saas business consider customer acquisition as their highest growth priority. Retaining customers is 9X cheaper than acquiring new users.

Web 127

Web Software Review Software Technical Review 127

Startup Professionals Musings

JANUARY 14, 2023

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Startup Professionals Musings

MAY 27, 2013

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Limited goals and priorities. Segment the opportunity.

Startup 257

Startup Technical Review Angel Investor China 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 246

Analytics Retention Startup Social Media 246

Duct Tape Marketing

OCTOBER 29, 2024

It comes out dependent upon when you're listening to this in mid-October of 2024, October 22nd, to be specific, he is a inducted into the Gorilla Marketing Hall of Fame, direct Marketing Hall of Fame, the Marketing Hall of Fame. The customer is always right. But if you pick your customers, you can pick your future.

Cloud 76

Cloud New York Curation Columbus 76

Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

APRIL 28, 2023

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 262

Non-Compete Intellectual Property Merger Acquisition 262

YoungUpstarts

OCTOBER 3, 2019

The website address is often the first point of contact for your customers. Make it easy for customers to find what they are looking for, and your hopes of success will improve. . Unfortunately, prospective customers will fail to trust your site if it seems as though you are hiding details. Your Domain Name Is Poor.

Sales 113

Sales Software Review Social Media eCommerce 113

Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Limited goals and priorities. Segment the opportunity.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Women Entrepreneurs Can

MAY 31, 2023

If you don’t look like a pro in your respected industry, then it’s always going to be a struggle to get customers and clients to trust your business. This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. Reviews are always going to be a critical concern.

Software Review 52

Software Review Social Media Security Web 52

YoungUpstarts

JUNE 23, 2018

By implementing local SEO and marketing to local niche markets, you’ll reach your customers and clients faster and cheaper. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox. Hyperlocal marketing is the original advertising strategy.

Software Review 133

Software Review Marketing Semantic SEO 133

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Partner 225

Partner Non-Compete Merger Technical Review 225

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

Startup Professionals Musings

APRIL 19, 2020

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

YoungUpstarts

MAY 8, 2014

Others are based on misconceptions about how the business world works, what motivates customers, and so forth. Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. Holding resources in reserve.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

Startup Professionals Musings

AUGUST 1, 2020

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

Berkonomics

NOVEMBER 24, 2016

Repeat customers, raving fans, angry backlashers, commodity shoppers. Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. You don’t want your customers to buy strictly because you have become their “habit of comfort.”.

Customer 48

Customer Direct Marketing Advertising Naming 48

Steve Blank

OCTOBER 24, 2016

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

YoungUpstarts

NOVEMBER 15, 2013

Internal change happens within the business walls and is not necessarily customer facing. External change is always customer facing; it’s most noticeable to your customers and competition. Get up close and personal with customers. . The truth is customers require consistent care and investment.

Florida 145

Florida Cofounder Tampa Technical Review 145

YoungUpstarts

JANUARY 20, 2014

An advertising campaign through leaflet distribution is not just about getting your company’s message or services through doors, it’s about opening those doors to gain new customers. Moore is a CWTadvertising.com marketing specialist with over 15 years’ experience in marketing and direct marketing techniques.

Distribution 178

Distribution Campaign Advertising Direct Marketing 178

Women Entrepreneurs Can

MARCH 14, 2021

No longer are potential customers impressed by how well a business bamboozles them into buying into the hype around their product or brand. This is because what you are doing is providing your customer with mixed messages, showing that neither trust nor consistency is important to the way that you operate in the world.

Campaign 52

Campaign Social Media Technical Review Differentiation 52

The Startup Magazine

JANUARY 22, 2024

Building and Maintaining Relationships Building relationships with key stakeholders, including customers, media, and industry influencers, is crucial for any business. Unlike direct marketing or sales efforts, the impact of PR can be less tangible. Measuring Success One of the challenges in public relations is measuring success.

PR 108

PR Public Relations Reputation B2C 108

Startup Professionals Musings

OCTOBER 2, 2018

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. Prioritize the list by customer reach, effort required by you, as well as cost. Expand marketing in channels that work and add others.

Marketing 240

Marketing Viral Channel Metrics 240

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. To help you harness the power and simplify an actionable playbook for your, we rounded up 12 strategies to help you nurture a prospect into making that down funnel move to customer status. Take a look.

Email 69

Email Customer Marketing Campaign 69

Hearpreneur

FEBRUARY 8, 2023

As an entrepreneur, joining organizations or networking groups can allow you to connect with like-minded people who can provide you with information and support, and refer customers to you. These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association.

Community 104

Community Architecture Entrepreneur Networking 104

ConversionXL

DECEMBER 30, 2015

They also found that customer lifetime value (CLV) of customers acquired via email is an impressive 12% higher than the average. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

YoungUpstarts

MAY 20, 2018

They are one of the most effective direct marketing tools. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. It just keeps everything simple.

Direct Marketing 214

Direct Marketing Mobile Portfolio Networking 214

The Startup Magazine

OCTOBER 21, 2021

Integrating your online store with apps and plugins helps reach your customers better. Contacts in your Facebook account make all the difference in marketing your product. It provides online stores with tools close to global brands to get their customers. It taps into the impulse buying of customers. Bold Upsell.

Social Media 130

Social Media Email SMS Advertising 130

YoungUpstarts

SEPTEMBER 28, 2017

Reach Potential Customers Where They Are. According to Gina Luk, an expert senior analyst at Mobile Workforce Strategies, the mobile market will continue to grow tremendously in the coming years from $40 Billion in 2015 it’s projected to rise to $63 Billion by 2020. Improve Your Direct Marketing Efforts.

Mobile 113

Mobile Retention Differentiation Direct Marketing 113

YoungUpstarts

SEPTEMBER 6, 2022

Vijay Yadav shares tips on how to use snail mail to find customers, convert leads and gather valuable data. The post Physical Mail Has Huge Advantages In The Digital Age appeared first on Young Upstarts.

Customer 236

Customer Direct Marketing Marketing 236

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113