Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Limited goals and priorities. Segment the opportunity.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

Duct Tape Marketing

OCTOBER 29, 2024

It comes out dependent upon when you're listening to this in mid-October of 2024, October 22nd, to be specific, he is a inducted into the Gorilla Marketing Hall of Fame, direct Marketing Hall of Fame, the Marketing Hall of Fame. The customer is always right. But if you pick your customers, you can pick your future.

Cloud 87

Cloud New York Curation Columbus 87

YoungUpstarts

JULY 26, 2017

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. 86% of Saas business consider customer acquisition as their highest growth priority. Retaining customers is 9X cheaper than acquiring new users.

Web 127

Web Software Review Software Technical Review 127

Both Sides of the Table

APRIL 28, 2010

Here’s why that is important: when users are on your website you want to convert them to become paying customers. It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

JUNE 23, 2018

By implementing local SEO and marketing to local niche markets, you’ll reach your customers and clients faster and cheaper. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox. Hyperlocal marketing is the original advertising strategy.

Software Review 133

Software Review Marketing Semantic SEO 133

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. There are often counter-intuitive changes in customer behavior that depend on little details.

San Francisco 154

San Francisco Lean Metrics Design 154

YoungUpstarts

OCTOBER 3, 2019

The website address is often the first point of contact for your customers. Make it easy for customers to find what they are looking for, and your hopes of success will improve. . Unfortunately, prospective customers will fail to trust your site if it seems as though you are hiding details. Your Domain Name Is Poor.

Sales 113

Sales Software Review Social Media eCommerce 113

ConversionXL

NOVEMBER 4, 2011

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Customers often behave unexpectedly. The second reason is that you are not your customer, hence thinking customers use your site like you do will leave you in the dark. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Startup Professionals Musings

APRIL 19, 2020

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Lightspeed Venture Partners

DECEMBER 3, 2010

Similarly, the check-in services are attracting experimental budgets from national retailers as well as forward thinking small businesses who are eager to attract new customers into their stores, and reward regular customers. Today many e-commerce and subscription companies are growing very quickly through smart marketing.

Internet 114

Internet eCommerce Advertising Flash 114

Startup Professionals Musings

JANUARY 14, 2023

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Up and Running

APRIL 25, 2013

As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

Startup Professionals Musings

AUGUST 1, 2020

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

YoungUpstarts

JANUARY 20, 2014

An advertising campaign through leaflet distribution is not just about getting your company’s message or services through doors, it’s about opening those doors to gain new customers. Moore is a CWTadvertising.com marketing specialist with over 15 years’ experience in marketing and direct marketing techniques.

Distribution 178

Distribution Campaign Advertising Direct Marketing 178

www.usatoday.com

JULY 16, 2012

The fleet of cars in Getaround has grown to 10,000 from 1,500 a year ago, and suburban customers make up about a quarter of its bookings. Airbnb has booked about 10 million nights since it was founded four years ago, and the average customer age has risen to 35. People are telling their parents," says CEO Brian Chesky.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

SEPTEMBER 7, 2013

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

Hearpreneur

FEBRUARY 8, 2023

As an entrepreneur, joining organizations or networking groups can allow you to connect with like-minded people who can provide you with information and support, and refer customers to you. These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association.

Community 117

Community Architecture Entrepreneur Networking 117

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Currently, social media is the least used of all customer interaction methods. What’s the problem? My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

OCTOBER 2, 2018

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. Prioritize the list by customer reach, effort required by you, as well as cost. Expand marketing in channels that work and add others.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

APRIL 28, 2023

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 262

Non-Compete Intellectual Property Merger Acquisition 262

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

Steve Blank

SEPTEMBER 27, 2010

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. An Epiphany.

San Francisco 230

San Francisco Database Advisory Board Silicon Valley 230

Startup Professionals Musings

APRIL 9, 2012

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

Social Media 261

Social Media Media Marketing Social Network 261

YoungUpstarts

MAY 20, 2018

They are one of the most effective direct marketing tools. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. It just keeps everything simple.

Direct Marketing 214

Direct Marketing Mobile Portfolio Networking 214

Startup Professionals Musings

FEBRUARY 3, 2011

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 14, 2014

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers.

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Mike Michalowicz

SEPTEMBER 8, 2015

Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. TSheets – The #1 customer rated time tracking solution! Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Credibility is everything.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

Women Entrepreneurs Can

MAY 31, 2023

If you don’t look like a pro in your respected industry, then it’s always going to be a struggle to get customers and clients to trust your business. This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. Reviews are always going to be a critical concern.

Software Review 52

Software Review Social Media Security Web 52

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

Social Media 222

Social Media Media Marketing Social Network 222

YoungUpstarts

JULY 4, 2011

Learn What Customers Saying. View an aggregation of customer reviews and online mentions. Import customer profiles and contact information to segment direct marketing efforts. Highlight influencers in your Social Customer Relationship Management (CRM). View existing business listings.

Small Business 162

Small Business Management Aggregator Social Network 162

YoungUpstarts

DECEMBER 5, 2014

The marketplace is at its most competitive during the Christmas period, so your marketing campaign needs to be professional, eye-catching and tailor-made for your target audience. Before you start to produce any marketing materials for your direct marketing campaign, you will need to identify who your target customer is.

Sales 187

Sales Marketing Dividend Campaign 187

Women Entrepreneurs Can

MARCH 14, 2021

No longer are potential customers impressed by how well a business bamboozles them into buying into the hype around their product or brand. This is because what you are doing is providing your customer with mixed messages, showing that neither trust nor consistency is important to the way that you operate in the world.

Campaign 52

Campaign Social Media Technical Review Differentiation 52

Startup Professionals Musings

SEPTEMBER 27, 2011

They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce. Sadly, too many entrepreneurs still think social media is only for play, rather than work. Blogging is a learning process as well as a sharing one.

Elevator Pitch 241

Elevator Pitch Entrepreneur Startup Silicon Valley 241