Remove Customer Remove Direct Marketing Remove Lead Generation Remove Technology
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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

by Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “ Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. Nobody likes feeling unimportant, and with all of the choices out there today, customers don’t have to settle for it.

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Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. 86% of Saas business consider customer acquisition as their highest growth priority. Retaining customers is 9X cheaper than acquiring new users.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Successful people don’t wait for their kids to teach them about new technologies, or wait to be the last one on the block to try new things.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Others are based on misconceptions about how the business world works, what motivates customers, and so forth. Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. Holding resources in reserve.

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

Money buys resources, technology, and manpower — all critical elements in helping a new business succeed. Internal change happens within the business walls and is not necessarily customer facing. External change is always customer facing; it’s most noticeable to your customers and competition. It takes courage.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Currently, social media is the least used of all customer interaction methods. What’s the problem? My advice is to pick one, start slow, and spread out as you learn.

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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Who is your customer, what is the price, and how much does it cost you to build one? Business model.