YoungUpstarts

DECEMBER 9, 2013

by Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “ Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. Nobody likes feeling unimportant, and with all of the choices out there today, customers don’t have to settle for it.

Customer 170

Customer Technical Review Florida Cofounder 170

YoungUpstarts

JULY 26, 2017

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. 86% of Saas business consider customer acquisition as their highest growth priority. Retaining customers is 9X cheaper than acquiring new users.

Web 127

Web Software Review Software Technical Review 127

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Successful people don’t wait for their kids to teach them about new technologies, or wait to be the last one on the block to try new things.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Currently, social media is the least used of all customer interaction methods. What’s the problem? My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

APRIL 9, 2012

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Who is your customer, what is the price, and how much does it cost you to build one? Business model.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Successful people don’t wait for their kids to teach them about new technologies, or wait to be the last one on the block to try new things.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 3, 2011

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Who is your customer, what is the price, and how much does it cost you to build one? Business model.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226