Startup Professionals Musings

JUNE 14, 2014

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Typically, there are market opportunities that neither of your core competencies can win alone.

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Startup Professionals Musings

AUGUST 10, 2016

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Typically, there are market opportunities that neither of your core competencies can win alone.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

Women Entrepreneurs Can

JUNE 9, 2022

The point is, however, that as a result of making these changes, you’ll be able to reach a wider audience and keep your current customers happy, which is always a good thing for any company. Change Your Marketing Efforts. If you want to take your business to the next level, you probably need a new marketing plan anyway.

Non-Compete 52

Non-Compete SEO Audience Campaign 52

Startup Professionals Musings

SEPTEMBER 7, 2013

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Startup Professionals Musings

FEBRUARY 14, 2016

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

APRIL 9, 2010

For “coopetition” (also called a strategic alliance) to work, companies need to very clearly define where they are working together, and where they are competing. Here is the right place to start with a good joint non-disclosure and non-compete agreement. Best of both creates a new market. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Occam's Razor

JUNE 6, 2011

Companies are starting to think innovatively about the web (no more unintelligent banner ads or digital "crimes against humanity" ), and they are starting to understand the power of data to delight customers and drive accountability. Look at non-profit entities (who have paid jobs). This will ensure two things: 1. That is it.

Analytics 126

Analytics Web Salary Non-Compete 126

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Fear and greed have their place in financial bubbles as well, where, as changingminds.org put it , “prices go up sharply as people compete to buy a relatively scarce resource.” When Fear Drives Conversions.

Campaign 48

Campaign Texas Conversion Non-Compete 48

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Spying – spy on customers by putting yourself in their shoes. Can the change alter customer behavior? performance.

PPC 48

PPC Analytics Video Non-Compete 48