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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

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8 New Venture Smarts That You Can’t Afford To Ignore

Startup Professionals Musings

That story has to begin with a painful problem shared by a large collection of viable customers, with your competitive solution. Additionally, you need to be able to communicate the essence that story and value to investors in a couple of sentences – your elevator pitch. Lack of clear objectives/goals.

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5 Lessons from 150 startup pitches

A Smart Bear: Startups and Marketing for Geeks

No significant route to customers (coming soon.)? We've all heard of the elevator pitch, but when asked to produce it almost no one succeeded. This is important whether or not you're raising money because it means you understand your customers and why they buy your stuff. Building for yourself instead of the market.

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10 Ways To Make Your Funding Pitch More Hard-Hitting

Startup Professionals Musings

Remember you are pitching to investors, not customers. Some entrepreneurs seem to think that their product pitch is also their investor pitch. I outlined what investors expect to see in an old article “ Adding Slides Does Not Enhance Your Investor Pitch. First, get their attention with your elevator pitch.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.

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8 Startup Gaps That Will Frustrate Funding Efforts

Startup Professionals Musings

That story has to begin with a painful problem shared by a large collection of viable customers, with your competitive solution. Additionally, you need to be able to communicate the essence that story and value to investors in a couple of sentences – your elevator pitch. Lack of clear objectives/goals.

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6 Aspects Of Your Story That Will Make You Memorable

Startup Professionals Musings

His focus is primarily on improving the results for traditional sales professionals, but I’m convinced that the same principles are equally critical for entrepreneurs selling their startup to investors, strategic partners, and customers. It’s even acceptable to make up a place with a “what if.” Every story needs a main character.