Remove Customer Remove Elevator Pitch Remove Product
article thumbnail

10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.

article thumbnail

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways To Make Your Funding Pitch More Hard-Hitting

Startup Professionals Musings

Remember you are pitching to investors, not customers. Some entrepreneurs seem to think that their product pitch is also their investor pitch. I outlined what investors expect to see in an old article “ Adding Slides Does Not Enhance Your Investor Pitch. First, get their attention with your elevator pitch.

article thumbnail

8 Keys To Business Success For Entrepreneur Introverts

Startup Professionals Musings

You need to build business relationships with partners, team members, investors, and of course customers. As an introvert myself, I remember worrying that I could never be comfortable giving a sales pitch, or networking to find clients. Turn existing connections into productive relationships.

article thumbnail

6 Aspects Of Your Story That Will Make You Memorable

Startup Professionals Musings

His focus is primarily on improving the results for traditional sales professionals, but I’m convinced that the same principles are equally critical for entrepreneurs selling their startup to investors, strategic partners, and customers. It’s even acceptable to make up a place with a “what if.” Every story needs a main character.

article thumbnail

Investors Seek Entrepreneurs With Fire in the Belly

Startup Professionals Musings

Can concisely explain the unique, compelling value of the proposed venture in written terms and in oral presentations (elevator pitch), recognizing that some investors rely more on one than the other. Successful entrepreneurs already have a visible network of trusted suppliers, potential customers, partners, and even investors.

article thumbnail

10 Tips For Entrepreneurs on How to Hang Tough

Startup Professionals Musings

Investors tell me that startup success is all about execution, all while facing determined competitors and overcoming customers’ resistance to change. With a for-profit startup, it’s all about solving a problem that embodies real pain, for real customers who are willing and able to pay for a solution. A startup is not a parlor game.