www.entrepreneur.com

SEPTEMBER 22, 2011

Marketing Sales & Marketing Home Marketing Basics Sales Online Marketing Finding Customers Social Media Branding Social Media Does Your Companys Social Personality Need a Makeover? What is Sweat Equity Worth? Determining how to value sweat equity is key when negotiating with investors and employees.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

Startup Professionals Musings

MAY 13, 2011

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics.

Business Plan 290

Business Plan Sweat Equity Exit Strategy Intellectual Property 290

Startup Professionals Musings

AUGUST 13, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics.

Business Plan 283

Business Plan Sweat Equity Exit Strategy Intellectual Property 283

Startup Professionals Musings

APRIL 22, 2010

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics. Solution and benefits.

Business Plan 186

Business Plan Exit Strategy Sweat Equity Intellectual Property 186

Gust

AUGUST 5, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics.

Business Plan 182

Business Plan Sweat Equity Exit Strategy Intellectual Property 182

Up and Running

JANUARY 24, 2014

Tell a real customer story. When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. Instead, use real names and real customer challenges. Customers pay by the hour or by the day. is our customer acquisition cost (CAC).

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

Startup Professionals Musings

FEBRUARY 13, 2016

Investors want to hear about customers with money who have a painful problem that you can solve now. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. Quantify founder investments, both cash and sweat-equity.

Sweat Equity 120

Sweat Equity Advisory Board Liquidity Event Startup 120