What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Chapter 3: Brand Identity Research: Customers, Competition, and Your Brand. A brand is the sum total of the experience your customers and customer prospects have with your company or organization. Your company’s brand is a promise you make to customers and prospects about your products, your services, and your company.
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