article thumbnail

How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

When computers moved from “green screens” to Windows we – the educated, young, technophiles – easily grasped the concept. It was hard to imagine customer service reps who had learned every keystroke short-cut by heart on a green screen and weren’t eager to embrace the obvious future.

Product 408
article thumbnail

5 Green Start-Up Ideas for Entrepreneurs

The Startup Magazine

If you belong to the environmentally awake part of the society and you are done working for big corporations who are large polluters, then starting a small green business is the perfect option for you. The most traditional green options revolve around solar energy. Green cleaning. Source: Unsplash. Eco-friendly transportation.

Green 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. People need to see you as a person.

article thumbnail

Design for the Novice, Configure for the Pro

Both Sides of the Table

In designing GUI interfaces for people coming from the green-screen world we built applications that would be great for desktop publishing, not customer service reps. We built in too many clicks, too many features, too many distractions.

Design 325
article thumbnail

Your Company Can Either Lead Sustainability Efforts Or Get Out Of The Way

YoungUpstarts

When Netflix began streaming media directly to customers in 2007, it changed the face of home entertainment. The pursuit of sustainable business practices makes sense because consumers ask for them and are more willing to do business with green companies. by Dan Lauer , founding executive director of UMSL Accelerate.

article thumbnail

5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Even though the color of their money is always green, all startup investors are not the same. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

article thumbnail

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. This way, you won’t have to segment new customers. The key takeaway?