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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I talked to one company who had build really differentiated IP and had great customer traction. Yet they somehow never got as much press as one of their less-funded competitors who had less good of a product and significantly fewer customers. Did they crawl through Craigslist spamming people to acquire customers more rapidly?

Startup 313
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Where LinkedIn Works for Me

SoCal CTO

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

Investors can also be skittish, and winning new customers is not easy. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. It helps you to understand your customers better. But don’t give up! Focus on quality, not quantity.

Startup 198
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13 ways to master UX testing for your startup

The Next Web

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. One thing that every startup should implement is tracking how customers are using their interface. I used A/B testing with event tracking with RefurbMe in the beginning. .

Cofounder 157
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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Good post about why you should not force-sell customers when they first visit – [link]. Excellent @37signals post about why it’s important for everyone in a company to assist customers – [link]. Good post about why you should not force-sell customers when they first visit – [link].

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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

Our discussion today was around prioritization of the next few critical steps around customer acquisition and validation. Report Bee has two paying customers, and we discussed segmentation issues around where to focus for the early market penetration strategy. We discussed guerilla p.r., Report Bee. Then Balaganesh S.,

India 119
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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

9 Ways Entrepreneurs Can Learn From Their Customers – crowdspring.co/1loBthB. Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. 9 Ways Entrepreneurs Can Learn From Their Customers – crowdspring.co/1loBthB. Thinking about buying some online ads? ReadWrite – crowdspring.co/1ekm5xR.