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Transcript of Flex Your Curiosity Muscle to Grow Your Business

Duct Tape Marketing

They start thinking that they know their customers better than the customers know themselves. Diana Kander: And what happens is you quickly lose touch with your customers and start becoming irrelevant. Diana Kander: Well I feel like it’s no different than most people who get promoted to manager. Diana Kander: Right.

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This Weekend

Startup Lessons Learned

The next couple of days are going to be amazing, as the Lean Startup community converges on San Francisco. Welcome to our fair city. As a reminder, the first 200 people to show up will get one of the very first copies of the Lean Startup Book , a pre-publication printed galley. If you haven't registered yet, please do.

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Transcript of Finding Your Brand’s Purpose

Duct Tape Marketing

John Jantsch: You also have the distinction of being one of those very few Kansas City guests that I end up having on the show, so I always love that. Today’s consumer and today’s employee, all things being equal, leans to purpose or values-driven brands. John Jantsch: Jeff, thanks for joining me.