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Five Ways You’re Not Going To Get An Investor For Your Startup

Duct Tape Marketing

Not Knowing Your Cost Of Customer Acquisition. Knowing how much it costs to acquire a customer is debatably the most important variable in an investor’s equation. Here’s a simple example, if you know how much it costs to acquire 100 customers…. than investors can use this equation: Cost of getting 100 customers = X.

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Transcript of Finding Your Brand’s Purpose

Duct Tape Marketing

John Jantsch: You also have the distinction of being one of those very few Kansas City guests that I end up having on the show, so I always love that. Today’s consumer and today’s employee, all things being equal, leans to purpose or values-driven brands. John Jantsch: Jeff, thanks for joining me.