Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 353

Marketing Technical Review Social Media Technology 353

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Generative AI ChatGPT Cloud 77

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing 92

Marketing Retention Algorithm Advertising 92

The Startup Magazine

JANUARY 5, 2025

Whether you are trying to increase your revenue or improve your customer satisfaction, taking your business to the next level means looking at all of your strategic opportunities. Your goals might include increasing market share or maybe launching a new product. It could also be improving customer retention.

Software Review 147

Software Review Technical Review Retention Campaign 147

The Startup Magazine

JANUARY 19, 2025

For example, these professionals can develop detailed cash flow forecasts that consider market trends and business-specific challenges. Offer Early Payment Incentives Late payments from customers are one of the most common reasons startups struggle with cash flow.

Management 143

Management Startup Forecast Finance 143

Steve Blank

NOVEMBER 7, 2023

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. But regulated markets are different. Regulation What’s regulatory capture?

Washington 319

Washington Government Marketing Silicon Valley 319

Steve Blank

SEPTEMBER 17, 2024

Finding a customer for your product in the Department of Defense is hard: Who should you talk to? Looking for DoD customers How do you know if they have money to spend on your product? How do you get their attention? It almost always starts with a Program Executive Office.

Programming 249

Programming Customer Portfolio Government 249

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

Valuation 466

Valuation San Francisco Ratchet Liquidation Preference 466

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

The Startup Magazine

JANUARY 21, 2025

Advancements in technology can streamline processes and enhance customer experience, setting businesses apart from their competitors. Investing in technology can create a more efficient and user-friendly service, ultimately contributing to positive customer feedback.

Technical Review 143

Technical Review Government Operations Demand 143

Startup Professionals Musings

APRIL 17, 2022

If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term. Look at the big picture first of development, finance, and marketing/sales. Conflicting visions won’t work.

Partner 385

Partner Software Review CTO Hire Cofounder 385

The Startup Magazine

DECEMBER 12, 2024

Having a strong online presence is important for startups who are aiming to establish themselves in an already competitive market. By avoiding common mistakes, startups can build a great foundation for growth and customer engagement. When they do this this they are potentially missing out on organic traffic.

Social Media 155

Social Media Reputation Startup SEO 155

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future. Manage customer service.

Advisory Board 368

Advisory Board Dividend Angel Investor Cofounder 368

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 354

Product Technical Review Artificial Inteligence Dividend 354

Startup Professionals Musings

SEPTEMBER 25, 2021

In other words, inventions are necessary but not sufficient to create real value for investors and customers. So what do investors look for in qualifying you for that million dollars you need to take your invention from your garage to the market? You need a viable business model and customers.

Technical Review 391

Technical Review Intellectual Property Early Stage Global 391

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Marketing and sales chasm. Marketing costs can be a deep hole.

Technical Review 375

Technical Review Startup Dilution Early Stage 375

Startup Professionals Musings

DECEMBER 30, 2020

In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market. Even the best solutions require marketing to survive. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Social Media 328

Social Media Customer Media Employee 328

Startup Professionals Musings

JANUARY 3, 2021

As a starting point, I like the Wikipedia simple definition of innovation as “the application of better solutions to meet new requirements or market needs.” In reality, the best business process innovations usually come from regular employees on the front line of your business, just trying to do a better job and better serve customers.

Technical Review 431

Technical Review Leadership Operations Networking 431

Steve Blank

JANUARY 17, 2023

Three types of organizations – Incubators, Accelerators and Venture Studios – have emerged to reduce the risk of early-stage startup failure by helping teams find product/market fit and raise initial capital. Instead, they search and pivot until product-market fit is found. How Venture Studios Work.

Technical Cofounder 368

Technical Cofounder Intellectual Property Technical Review Incubator 368

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Motivate customers to participate and engage. Marketing must be everyone’s top priority.

Customer 420

Customer Marketing Social Media Campaign 420

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 431

Customer Marketing Social Media Channel 431

Duct Tape Marketing

FEBRUARY 19, 2025

During their conversation, Jane explained how businesses can use archetypes to craft an engaging brand storytelling strategy, ensuring their messaging resonates deeply with their ideal customers. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! Learn more at adcritter.com.

Customer 67

Customer Charlotte Southern California Hiring 67

Startup Professionals Musings

OCTOBER 26, 2022

It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. Today’s customers are much more proactive in going online for the latest information, rather than simply reacting to the “push” messages that businesses traditionally use to drive commerce.

Agile 379

Agile Technical Review Leadership Social Media 379

The Startup Magazine

MARCH 19, 2025

based digital marketing agency serving over 70,000 customers, offers relief through its integrated approach to online marketing. It combines website development, search engine optimization, social media marketing, and online reputation management into one cohesive solution. Hibu, a U.S.-based

Rhode Island 85

Rhode Island Ohio Web Development Social Media 85

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer.

Intellectual Property 341

Intellectual Property Technical Review Startup Incubator 341

Duct Tape Marketing

JULY 17, 2024

Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework.

Revenue 94

Revenue Technical Review Framework Austin 94

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

Startup Professionals Musings

JULY 12, 2021

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Seek out customer trends before they become an avalanche. Don’t stop doing the in-depth communication with customers that brought you initial success.

Technical Review 417

Technical Review Entrepreneur Due Diligence Institutional Investors 417

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Duct Tape Marketing

SEPTEMBER 4, 2024

Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast , I interviewed Joe Crisera, author of What Should We Do? Click on over and give us a review on iTunes, please!

Cloud 88

Cloud Bankruptcy Widget Kansas City 88

The Startup Magazine

DECEMBER 4, 2024

Trade Secrets: Implement measures to safeguard confidential business information, such as customer lists, marketing strategies, or manufacturing processes. Hackers can steal sensitive business information, compromise customer data, or disrupt operations entirely.

Intellectual Property 119

Intellectual Property Non-disclosure Agreement Entrepreneur Limited Liability Company 119

The Startup Magazine

MARCH 9, 2025

Enhancing Your Brand’s Value with White Label SEO A white label SEO company allows you to offer expert SEO services under your own brand, strengthening your market position and credibility. This strengthens customer relationships and drives long-term growth.

SEO 85

SEO Search Engineer Retention 85

The Startup Magazine

MARCH 21, 2025

Performance management software is at the forefront of this evolution, offering solutions that streamline the review process while providing customized options tailored to an organization’s needs. This alignment enhances employee satisfaction and swiftly empowers the entity to adjust to changing market needs and technological progress.

Software Review 110

Software Review Technical Review Employee Agile 110