Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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Up and Running

OCTOBER 13, 2021

The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized experiences to win customers over. What is personalized marketing? Why is personalized marketing effective?

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Customer Marketing Artificial Inteligence Technical Review 118

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? And when the time comes, it makes buying easier for them.

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Customer Marketing Channel Audience 118

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

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Marketing Technical Review Social Media Technology 353

The Startup Magazine

SEPTEMBER 22, 2022

This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy. When brands have a laser-like focus on CXM , the apparel marketing benefits go far beyond those related to their customers.

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ReadWriteStart

APRIL 14, 2023

Markets are always in flux, randomly walking between gains and losses, but sometimes macro factors conspire to create sustained volatility. This type of internal project is less disruptive during a lull in customer demand, plus organizations know they will get a good deal in today’s market.

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Technical Review Ukraine Software Review ChatGPT 148

The Startup Magazine

FEBRUARY 27, 2024

Retaining your existing customers is arguably as important as attracting new ones. However, many businesses unintentionally make mistakes that lead to customer turnover. Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction.

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Customer Retention Technical Review Social Media 113

The Startup Magazine

FEBRUARY 2, 2021

There are several effective steps to launch a profitable custom software development startup. To help you get started, read on to learn about how to launch a profitable custom software development startup. Conduct Market Research. The first thing you should do when launching a custom software business is conduct market research.

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Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

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Customer Marketing Harvest Advertising 261

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Acquisition eCommerce Customer Churn Rate 129

The Startup Magazine

NOVEMBER 30, 2021

“Customer experience” is now considered a marketing tool, if you will, by businesses attempting to oust their competition. After the client becomes a repeat customer, retention tactics enhancing the customer experience are implemented. Tips On Implementing The Best Customer Experience Strategy.

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Customer Audience Retention Revenue 166

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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Customer Marketing Social Media Channel 431

Up and Running

AUGUST 16, 2021

Earning the first sale from a customer is always considered the hardest. In highly competitive retail industries where sales are rather quick and impulsive, many businesses struggle to gain traction with new customers. However, it’s not just about gaining new customers but continuing to retain them. Invest in real-time support.

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Customer Churn Rate Software Review eCommerce 154

The Startup Magazine

NOVEMBER 1, 2021

In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. The main purpose of an affiliate marketing strategy is to influence others to buy from you.

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Affiliate Marketing Technical Review Software Review 197

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Motivate customers to participate and engage. Marketing must be everyone’s top priority.

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Customer Marketing Social Media Campaign 420

The Startup Magazine

AUGUST 9, 2021

Customer satisfaction is one of the central aspects of every SaaS business. However, many believe that SaaS business customer satisfaction equals customer service, but that’s not true. A business would only have to place emphasis on providing good customer service and that would be the whole story.

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Customer Analytics Acquisition Programming 158

Duct Tape Marketing

NOVEMBER 8, 2023

Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. 06:56] What role do you see speed playing in today’s market? [09:06]

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Customer Technical Review Employee Artificial Inteligence 74

The Startup Magazine

JUNE 8, 2021

With the limited businesses that were allowed to operate this past year due to the pandemic, the online market and electronic commerce became more relevant than ever before. Needless to say, the competition in the online market has become steeper than it was a few years back. Why You Need a Los Angeles SEO.

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Los Angeles SEO Customer Technical Review 158

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

ReadWriteStart

MARCH 7, 2022

Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Marketing Difficulty Is Growing. What makes marketing difficult or easy?

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Marketing Advertising Metrics Technical Review 198

The Startup Magazine

MAY 20, 2024

Effective branding is essential, and custom packaging is a powerful tool to enhance a brand’s visibility and appeal. We will explore how to design your custom box, the production process involved, and the critical importance of packaging in establishing your brand identity. Consider the customer unboxing experience as well.

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Customer Social Media Design Campaign 153

The Startup Magazine

JULY 25, 2021

Mention customer service and you might automatically think of sales assistants in a shop going above and beyond to ensure that customers are happy with their purchase. With that being said, here are four ways that your construction business can provide excellent customer service. . Listen to and work with your clients.

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Customer Social Media Technical Review Media 158

YoungUpstarts

SEPTEMBER 7, 2021

The idea behind customer retention is building brand loyalty. Here are some effective marketing strategies for customer retention for your business. . The post Effective Marketing Strategies For Customer Retention appeared first on Young Upstarts.

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Retention Customer Marketing Management 237

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Display advertising.

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Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Customer 319

Customer Marketing Harvest Advertising 319

ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

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Customer SMS Retention Acquisition 132

Steve Blank

JUNE 23, 2020

As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ?

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Customer Marketing Customer Development Lean 436

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

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eCommerce Marketing Social Media Retention 129

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. By focusing on individual accounts rather than casting a wide net, ABM reshapes the marketing landscape, bolstering personalized interactions and fortifying relationships with prospects.

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Customer Marketing Campaign Architecture 147

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing 80

Marketing ChatGPT Framework Technical Review 80

Women Entrepreneurs Can

JUNE 11, 2021

When you plan to introduce a new product to the market, the first thing that comes to mind is organizing a special event for that particular product. And that special event acts as a key to attract new customers and bring them closer to your brand. Here comes the role of brand activation marketing strategies.

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Customer Marketing Technical Review Audience 52

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

Fractional CTO 75

Fractional CTO CTO Hire Technical Review Marketing 75

Duct Tape Marketing

SEPTEMBER 20, 2023

How to Navigate the New Era of Customer Expectations written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast , I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. What does that mean? [02:46]

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Customer Indiana Framework Mexico 83

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

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Artificial Inteligence Marketing Cofounder SMS 88

The Startup Magazine

JUNE 13, 2023

Businesses are becoming increasingly customer-centric so understanding consumer behavior in real-time has become pivotal to marketing success. As customers interact with businesses across multiple touchpoints in their purchase journey, they leave behind a trail of valuable data. Are they browsing the website?

Customer 158

Customer Artificial Inteligence Marketing Social Media 158

Duct Tape Marketing

JULY 22, 2021

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Like this show?

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Customer Software Review Curation Matching 92

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Don’t assume that early input is adequate.

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Design Customer Bandwidth Social Media 262