Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
Perhaps some manager or marketing team thinks to themselves, “If we can only get some free press, we could be huge!” ” The wheels start turning, the ideas start to flow, the budgets get prepared and the next thing you know they are ready to launch the next stunt that will win them the market share (they think) they deserve.
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