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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Current Customers. Do you know everything there is to understand about your customers’ buying habits? Are you following them through every step of the customer journey? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Social Marketing.

Channel 165
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

A proven traffic source for your initial set of sales, from a group of customers who know that they should be leaving reviews. A method that allows you to follow up with your customers to increase the sales you make, and ensure that your happy customers are going to leave reviews. I hope that makes sense for you.

PPC 60
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Tornadoes: What’s the Difference?

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Extole – SaaS platform w/optimized sharing & custom codes. Further Reading.

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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Pre-click message (what the ad says) needs to match post-click message (what people see after they click on the ad). High five! #5 Not gonna happen.

PPC 132
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The Stairstep Approach to Bootstrapping

Software By Rob

From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source, focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

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The Stair Step Method of Bootstrapping

Software By Rob

From validating an idea, to testing message-to-market match, coming up with a marketing plan , and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.