Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 199

Social Media Media Analytics Viral 199

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.

Customer 229

Customer Startup Networking Viral 229

YoungUpstarts

NOVEMBER 6, 2019

Current Customers. Do you know everything there is to understand about your customers’ buying habits? Are you following them through every step of the customer journey? Also, Viral Marketing gives us the ability to leverage social networks by offering individuals an incentive to refer family and friends to our business.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The temporal tipping point signals a customer’s motivation for buying.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. Do This: Really get to know your market.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 252

Social Media Media Entrepreneur Metrics 252

mashable.com

OCTOBER 27, 2010

Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area. Simply fill out a profile about yourself and your goals, and then search the mentor profiles that match your needs.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. A balance of conventional and social communication and marketing is always advised.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Occam's Razor

SEPTEMBER 24, 2012

And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. The reduction in customer service costs – no more phone calls! Virality is also really interesting (again, actual human interaction), people who "create a story from your post" (share etc).

Metrics 165

Metrics Advertising Marketing Social Media 165

Brandanew

FEBRUARY 17, 2016

The same principle also applies for any kind of online content targeted at potential customers. You must have seen those viral “what happens next will blow your mind” links. Although, be careful that the content of your post should match the headline. Headlines that fail usually have nothing to do with the content.

Viral 100

Viral B2B Audience Social Network 100

SoCal CTO

FEBRUARY 13, 2013

The second bullet, getting feedback from customers is most often not valid either. Examples might be a recommendation engine, search engine, matching engine or something with a complex interface. We needed the matching algorithm. The real reason to build an MVP is to do early tests of key Startup Metrics for the business.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

VC Cafe

SEPTEMBER 7, 2011

Online dating : Match, JDate, eHarmony, OkCupid, Clique, HowAboutWe, Ignighter, Moonit, Luv@FirstTweet. Social travel and events. Social Networks for groups. If it already exists in your market, think if you could make the product better, cheaper, faster or more viral. US : Zynga, Rovio, Lima Sky. Flash Sales.

Spain 104

Spain Europe Startup Flash 104

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. What’s the ARPU of a business on a social network? Matching Algorithms. Next-Gen Networking. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

JUNE 6, 2021

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. It’s hard to invent and patent more “scientific” methods on how to match people. Social networks. So are customers. Let’s give it to them.

Intellectual Property 337

Intellectual Property Social Network Matching Viral 337

reidhoffman.org

NOVEMBER 12, 2013

Friendster’s valuation set the tone for the entire social networking space. There will be different networks for different domains. The professional domain will be one massively valuable network. We are the leader in the professional domain with viral growth.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

ConversionXL

JANUARY 18, 2022

When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. It’s what builds shortcuts to your solution in your customers’ minds when it comes time to decide which is right for them. Brand recall goes a step further.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

AUGUST 25, 2015

The strategy element is where you map out the personas of your ideal clients and construct the messaging and positioning for your products and services that will match what these ideal clients care about. Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Marketing 28

Marketing Channel Viral Public Relations 28

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Organic notifications.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Duct Tape Marketing

MAY 4, 2016

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Extole – SaaS platform w/optimized sharing & custom codes. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Reid Hoffman

SEPTEMBER 8, 2020

Businesses start from scratch with invention, but simply adding on to that foundation with invention alone ultimately results in failure: whether by inability to adapt to changes in the market, competition, or technological foundations, to a potentially unfocused Frankenstein’s monster of mis-matched elements. SO WHAT IS A PIVOT ANYWAY?

Startup 36

Startup Silicon Valley Business Model Mobile 36

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Thank loyal customers, retweet their tweets, and even host fundraisers.

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

JANUARY 18, 2012

What’s the first thing you want a customer to think in regard to your business? After all, what good is word-of-mouth if your customer tells a friend, “You really should look up my caterer for your next event. Adding this qualifier instantly tells potential customers what your business is all about. Set the tone. Erica Lahoda.

Naming 97

Naming Social Media Social Network RSS 97

conversionxl.com

FEBRUARY 4, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. Do This: Really get to know your market.

Analytics 98

Analytics Software Review Conversion Video 98

Startup Professionals Musings

MARCH 2, 2013

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. It’s hard to invent and patent more “scientific” methods on how to match people. Social networks. So are customers. Let’s give it to them.

Intellectual Property 215

Intellectual Property Social Network Matching Viral 215

Spencer Fry

FEBRUARY 28, 2013

Clearly define how our product benefits the customer (our unique value proposition): If the visitor to your service doesn't understand exactly what the value is to them and why they should use you then they'll hit the back button. In one sentence, you should clearly define your unique value proposition for the type of customer you want.

Startup 78

Startup Ruby XML Email 78

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason. Patrick: Exactly.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Professionals Musings

MAY 26, 2011

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. It’s hard to invent and patent more “scientific” methods on how to match people. Social networks. So are customers. Let’s give it to them.

Intellectual Property 229

Intellectual Property Social Network Matching Viral 229

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a social network (like Facebook). Have the colors and branding match your corporate identity. Take your existing customer testimonials and put them on your brand channel. Invest in How-to Content, Existing Customer Joy.

Analytics 151

Analytics Marketing Audience Channel 151

mashable.com

AUGUST 20, 2011

Having their own office space really enables the various departments to communicate and work together to improve zozi and the customer experience. First, find an area that matches your companies needs and budget. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Cofounder 81

Cofounder San Francisco Social Media Startup 81

mashable.com

NOVEMBER 2, 2011

AngelList is an online community that matches startups with investors to streamline the fundraising process. If you can name drop big customers, do that too — you want your profile to look impressive. How many customers have signed up to your service? What is your viral coefficient? Social Media Lists.

Social Media 80

Social Media Startup Angel Investor RSS 80

mashable.com

OCTOBER 11, 2011

Customize Your Pitches. When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. Take the extra time to craft custom emails for a small list of journalists that you really want to cover your story. Instead, stick with custom emails. Social Media Lists.

PR 103

PR Startup Social Media Technical Review 103

Startup Professionals Musings

APRIL 25, 2010

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. It’s hard to invent and patent more “scientific” methods on how to match people. Social networks and search engines. So are customers.

Intellectual Property 124

Intellectual Property Social Network Matching Viral 124

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. This is not a sales presentation; it’s an education and value add tool.

Lead Generation 28

Lead Generation Channel Partner Campaign 28