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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

Jeff Walker is best known for their groundbreaking strategies that have contributed to multiple successful launches, totaling over $1 billion in revenue. We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Jeff Walker (01:07): Thanks, Jen.

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Strategy Roundtable For Entrepreneurs: 1M/1M Premium Company Freshdesk Wins Funding From Accel Partners

ReadWriteStart

Freshdesk is a social customer support startup offering a SaaS solution to small businesses. Freshdesk aims to do the same in Social CRM and already has paying customers. Such long sales cycle businesses find it very difficult to sustain and survive the pre-revenue period. See: 1M/1M Incubation Radar: Freshdesk ].

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Avoid the Backward Start-up

The Entrepreneurial Mind

It results in a very expensive start-up process, as revenues tend to be very slow to materialize. Expenses just keep piling up as the entrepreneur tries to find a target market with customers who need the product. It may be something as simple as a market that has not been given good customer service.

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Episode 14: Be Your Own Boss, Restaurant Owners, and Friendliest Cities for Businesses | The Bcast

Up and Running

Jonathan: Yeah, so your customers are you boss, your clients are your boss. Peter: Sort of indicate this idea that in some sense the customer is a great source of input, but also the customer is not always right. Number six was Nashville Tennessee, great job, but you were edged out by Knoxville.

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Not a Fan of Angel Investment Tax Credits

The Entrepreneurial Mind

Milt Capps who published Venture Nashville Connections contacted me the other day to see what I thought of a bill here in Tennessee that would create tax credits for angel investors. This is a well intentioned bill, but not one that will have much of an impact on economic growth in Tennessee.

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Be Prepared

The Entrepreneurial Mind

it floods, like we just experienced here in Nashville, terrorist attacks, hurricanes, ice storms, and so on, small businesses are much more vulnerable to the impact of such events than larger corporations. They had to be able to react much more quickly to changing customer. security of your employees and customers. Look ahead.

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5 Keys to Adopting Marketing Automation

Duct Tape Marketing

When done correctly, automated marketing will expand your reach to more leads and convert more leads to customers, but you have to establish your goals and create a strategy in order to make that happen. One study indicates that only eight percent of companies see increased revenues within six months of adopting marketing automation.