Steve Blank

APRIL 28, 2011

its product or service) to its customers. This week they were testing their hypotheses about Revenue Models: what are customers really willing to pay for? The team looked at the potential revenue and concluded that the outlook for this business with this customer segment was dismal. They did a restart.

Revenue 230

Revenue West Virginia Oklahoma Oklahoma City 230

Up and Running

JUNE 3, 2014

Today in Oklahoma City, Okla, Keith and Cheryl own three separate companies that manage and dispose of a variety of waste, from hazardous and commercial waste, to the treatment of industrial waters and grease trap cleaning. .” His new customers were ready for the change. Just do it,” he remembers her saying.

Management 108

Management El Paso Oklahoma Las Vegas 108

Hunter Walker

JULY 6, 2015

When making the rounds in Oklahoma City, Francis wears her troop uniform and passes out business cards. Once you have potential customers in earshot, your verbal pitch should appeal to multiple motivations simultaneously: their hunger, impulsiveness, pity, inner philanthropist, sweet tooth.

Oklahoma City 48

Oklahoma City Oklahoma Sales Term Sheet 48

Duct Tape Marketing

APRIL 24, 2015

It keeps me focused on the bigger goal of constantly finding new ways to serve my best customers better. Think of it like this: let’s say you live in Oklahoma City, and you plan to drive to Los Angeles, somewhere you’ve never been. Are you planning to launch a new product or program this year? It keeps me organized.

Oman 28

Oman Oklahoma City Los Angeles Oklahoma 28