The Startup Magazine

MARCH 26, 2024

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 147

PR Public Relations Social Media Audience 147

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

YoungUpstarts

DECEMBER 18, 2013

So we know as well as you do that claiming customers’ attention and business in the holiday season, when big box retailers and online retail giants are flooding them with advertisements and deals, is especially challenging. It’s common knowledge by now that social networking is an important way to connect with customers.

PR 229

PR Social Network Web Development Incubator 229

Both Sides of the Table

APRIL 3, 2014

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Customer also buy social proof because others are acting as strong references.

Sales 382

Sales Startup Technical Review Matching 382

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. Leverage Performance PR to build trust with cold traffic. Promotion PR is built on relationships.

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Duct Tape Marketing

OCTOBER 6, 2020

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. million users and pass 1.5M

PR 100

PR Software Review Cofounder Software 100

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. This way, you won’t have to segment new customers. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Rembrandt Communications

MARCH 1, 2022

Otherwise, you confuse customers. More important, you’ll discover what your customers want most! While your marketing and PR teams need to lead your promotional efforts and develop the specific messaging you use for each campaign, all of your employees should know what’s going on. Uniform messaging is key.

Campaign 245

Campaign Social Media PR Public Relations 245

Both Sides of the Table

JANUARY 11, 2014

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349

PR Startup Hiring Social Network 349

YoungUpstarts

FEBRUARY 2, 2014

Google+ can enable you to connect with new customers, prospects and colleagues. Small Business, and PR Daily. You just may come to realize that you’re a Google+ fan after all. Alicia Lawrence is a content coordinator for WebpageFX and blogs in her free time at MarCom Land. Find Alicia on Google+.

Entrepreneur 276

Entrepreneur Social Media HTML Engineer 276

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Rembrandt Communications

FEBRUARY 1, 2025

Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? Customers walked through my clients door, specifically mentioned the article, and proceeded to purchase $94,000 worth of new orders! This is just one example of the Power of PR at work, but it can catapult your success!

PR 130

PR Public Relations Database Audience 130

Both Sides of the Table

MARCH 1, 2011

You should start by getting out and talking directly with customers as Bieber did. To the extent that you’re initially &# marketing&# it is really just evangalizing yourself, meeting key influencers, meeting customers, taking feedback, refining your product and winning people over. Girls started appearing to get his autograph.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Both Sides of the Table

MARCH 11, 2011

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. This has been their formula for nearly 15 years.

Product 350

Product Tuvalu Dilution Incubator 350

YoungUpstarts

MAY 4, 2020

Newly-established businesses usually have zero customers and no reputation to speak of. It serves as your business card online, so make sure that potential customers and investors will find the information that they need there. Growing a startup is challenging when customers and investors do not know what value you bring.

Social Media 147

Social Media Startup Distribution Public Relations 147

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Both Sides of the Table

OCTOBER 11, 2011

I talked to one company who had build really differentiated IP and had great customer traction. Yet they somehow never got as much press as one of their less-funded competitors who had less good of a product and significantly fewer customers. Do we have the wrong PR firm? Are we off message? Is our product not as pretty?

Startup 313

Startup Guerilla Silicon Valley Portfolio 313

The Startup Magazine

AUGUST 7, 2024

In fact, according to PR Newswire, 53% of homeowners in the United States have had their siding replaced at some point. Providing superior quality materials will not only enhance your reputation but also ensure customer satisfaction and repeat business. Here are some tips to help you get started on the right foot.

Software Review 158

Software Review United States Social Media Advertising 158

YoungUpstarts

DECEMBER 2, 2018

6. Advertising and PR. If you are good with setting up ads an PR campaigns, you can help companies set up the scheme to draw more traffic to their businesses. Make sure you double check your calculations before providing a final request for a budget from the customer. Beware that a certain budget is involved here.

Cost 185

Cost Technical Review Social Media PR 185

Rembrandt Communications

DECEMBER 1, 2021

PR is your secret weapon to bring top talent to you! PR is your hiring secret! This is “free” promotion where thousands of potential candidates (and customers) see or hear you talking about all of the valuable benefits you have to offer, your special work culture and more. Things may look grim, but they don’t need to!

Public Relations 130

Public Relations Hiring PR Technical Review 130

YoungUpstarts

OCTOBER 27, 2020

This really piqued my interest and from there, I started pitching companies and PR firms with the hopes of working with them. It proved successful, and I now have a network of PR folk and company reps that I regularly connect with to cover their latest offerings. Go the Self-Hosted Route. >Sure,

Social Media 179

Social Media Technical Review Hosting PR 179

Both Sides of the Table

JANUARY 22, 2014

Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Connections? EQ and Team Leadership?

Portfolio 364

Portfolio Chicago Incubator Sales 364

Both Sides of the Table

JANUARY 27, 2013

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. And while obvious this misses a critical point - PR is not only about your users. I will put the full list of posts here. It’s the same thing for me as a writer.

PR 309

PR Campaign Vertical B2B 309

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Interviewing your customers can reveal the priorities they’re aware of.

PR 120

PR B2B Lean Audience 120

deal architect

APRIL 8, 2014

I get way too many PR pitches where I am offered to talk to an exec of a vendor or one of its partner firms. When I ask instead to speak to some customers the answer is some variation of. Industry Commentary'

Customer 321

Customer PR Partner 321

Hearpreneur

NOVEMBER 10, 2021

When I had the idea for the company nearly 8 years ago, I told a former manager of mine at a different PR firm who was a bit of a mentor to me. I said I want to call it FischHook PR, like ‘hook' for a story' or something like that. Thanks to Eric Fischgrund, FischTank PR ! #15- She responded that it was a terrible name.

Naming 147

Naming Entrepreneur PR San Francisco 147

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. I need to give credit for the topic to PR Malloy who Tweeted me this question.

PR 150

PR Early Stage Software Naming 150

ReadWriteStart

JULY 7, 2021

User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. . The tremendous growth in the on-demand economy has prompted customers to want same-day delivery of parcels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

VC Cafe

MARCH 16, 2025

In addition to search, shopping and customer support are changing too. Conversational commerce is rising with AI chatbots and voice assistants becoming integral to customer journeys. Personalisation is increasing across the board. Few free growth channels remain, and incumbents often own or clog the major avenues.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Duct Tape Marketing

MARCH 11, 2020

Today on the Duct Tape Marketing Podcast, I sit down with PR expert, writer, and podcaster Justin Brady. In addition to his work in the emerging tech PR and communications space, he’s the host of the popular podcast The Justin Brady Show. Questions I ask Justin Brady: How does PR work today? Podcast Transcript.

PR 101

PR Technical Review Social Media Hosting 101

YoungUpstarts

DECEMBER 7, 2017

It’s a great tool for companies to introduce a new brand and test product-market-fit in an early, low-risk environment; cultivate a group of early adopters who become product evangelists and provide crucial feedback and support; get early customer feedback on product concept and design and build brand equity for a product.

Campaign 145

Campaign San Francisco Technical Review Flash 145

YoungUpstarts

MARCH 7, 2017

So, as an entrepreneur, you need a contingency plan for everything from your revenue stream and the supplies to financial records and customer data. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR. Delay or Put Things Off.

Entrepreneur 203

Entrepreneur Cofounder Israel Asia 203