Remove Customer Remove PR Remove Social Media
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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

By avoiding common mistakes, startups can build a great foundation for growth and customer engagement. Having inconsistent logos, mismatched color schemes, and vague messaging is confusing to potential customers and can erode trust. When they do this this they are potentially missing out on organic traffic.

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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. Whether you have emails, newsletters, brochures, social media posts, or something else, it’s essential to have an overall, content marketing strategy in place. All of your sales stem from your communications.

PR 241
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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? what is the importance of social media? what is wrong with today’s social media? 11:00 Mark on over-hyping PR. 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. Little money.

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[Review] The Social Customer

YoungUpstarts

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

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50 Best Twitter Chats For Business Students

YoungUpstarts

Twitter isn’t just a fun way to keep in touch with friends and follow your favorite celebrities; it’s also an incredibly valuable tool for marketing, branding, customer service, and business education. This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR.

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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 147
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Painful and invaluable” was her reply. Here’s how.

Marketing 318