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Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. Keep split-testing, but keep this iron rule: if it doesnt change customer behavior, its not a feature. Now that is fun.
Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. We finally settled on a $1.99 I used to use $.05,
When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Labels: productdevelopment 15comments: mukund said.
In my experience, the majority of changes we made to products have no effect at all on customer behavior. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). This report is set up to tell you about new customers specifically. One last note on reporting.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. There are no customers for that feature, UI issues or no.
A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software productdevelopment team. There are three stages: We start with ideas about what our product could be. Labels: agile , listening to customers 3comments: hauteroute said.
After all, the worst kind of waste in software development is code to support a use case that never materializes. Scalable systems are no exception - if your assumptions about how many customers youll have, or how they will behave are just a little bit wrong, you can wind up with a massive amount of wasted code.
When you have an infinitesimal number of customers, it can be embarrassing. But as long as your ego can take it, there are huge advantages to having a small number of customers. Most importantly, you can get to know those few customers in a way that people with zillions of customers cant. You can even meet the friend.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
Customers dont care if you have good metrics, only if you have a good product. And while its true that metrics sometimes can lead to a better product, in my experience just as often they had led to no insight whatsoever, like fancy reports that nobody reads or after-the-fact rationalizations (with graphs!)
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
But from a customer experience point of view, Im not yet sold. Even with only a few months of development, third parties have crammed every single category in the store full of apps. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend.
Customer personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. can all benefit from a better idea of the customer.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
You have customers, they are using your product, and you are trying to help them. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.
We just had our app support a few tens of thousands of customers, and it did well. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
Usability testing is great for coming up with ideas about what to change in your product, but dont forget to split-test those ideas to make sure they work, too. Read more at How to Usability Test your Site for Free | Noah Kagans Okdork.com Labels: listening to customers 1 comments: HKagan said.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
You delight customers just like before. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Sometimes, testing with existing customers is more complicated than with new customers. Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. On the other hand, existing customers can be a testing benefit.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. 1x hacker in charge of product/development. 1x hipster working with both product and growth. Apr-15: Head of Marketing (growth team).
By viewing productdevelopment and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.
By viewing productdevelopment and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.
The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention.
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.
The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do your customers really read TechCrunch?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
Let me end with a challenge: see if you can find and kill just one myth in your development team. My suggestion: take a much-loved feature and split-test it with some new customers to see if it really makes a difference. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
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