Rembrandt Communications

MARCH 1, 2021

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. Simply have customers take a specific action when they see your message. You’ll know instantly whether or not a message resonates with your customers and actually boosts sales activity.

PR 241

PR Software Review Public Relations Social Media 241

Startup Professionals Musings

NOVEMBER 14, 2020

It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company. These might include anyone bringing in a new customer, representing the company in a good social cause, or participating in a video or social media campaign on their own time. Reward success.

Developer 326

Developer Marketing Architecture Startup 326

Startup Professionals Musings

FEBRUARY 22, 2013

This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 244

CTO Hire Fractional CTO Startup Angel Investor 244

Startup Professionals Musings

DECEMBER 1, 2010

This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 227

CTO Hire Fractional CTO Startup Angel Investor 227

Rembrandt Communications

FEBRUARY 1, 2022

Is Cupid’s arrow missing your customers right now? Do customers love the way you communicate? If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results. Be Creative.

Software Review 264

Software Review Database Public Relations Audience 264

Up and Running

NOVEMBER 24, 2020

Bringing in customers is important. Holding onto those same customers is even more crucial. Which is where customer engagement comes into play. This is why you need to develop a customer engagement strategy. What is a customer engagement strategy? 7 Online customer engagement strategies.

Customer 150

Customer Social Network Channel Technical Review 150

Rembrandt Communications

SEPTEMBER 1, 2022

When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more? Take the time to review all of the messaging, products and services you provide potential and current customers.

Sales 246

Sales Social Media Analytics Public Relations 246

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 263

Lean Silicon Valley Startup RSS 263

YoungUpstarts

FEBRUARY 28, 2020

It Helps Potential Customers or Clients Get to Know You. Putting faces to names can make customers feel more at ease about choosing your business for their needs, as well. Being a business owner can be overwhelming what with staffing, product, and customer service to worry about.

Kansas City 191

Kansas City Kansas Social Media Flash 191

Rembrandt Communications

MARCH 1, 2022

Otherwise, you confuse customers. If your social media team posts one idea, your marketing team sends out a different message and your public relations’ team promotes something else, you create a confusing mess and lose credibility. More important, you’ll discover what your customers want most! Uniform messaging is key.

Campaign 245

Campaign Social Media PR Public Relations 245

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. We learned this weekend that it was named after his East Hampton home.

PR 279

PR Technical Review Portfolio Customer Development 279

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. Social media is about maintaining a dynamic conversation between you and your customers. Use social media to engage customers in new ways and sharpen your brand. Producing weak, unfocused, or unhelpful content.

Social Media 233

Social Media Media Lead Generation Startup 233

Rembrandt Communications

JUNE 1, 2022

Plan Your Targeted Public Relations and Content Strategy Now. You have unique benefits to offer your customers that the competition can’t touch. Maybe these benefits relate to your years of extensive experience and education, your technology, your extreme customer service, your charity work, your team members…?

Public Relations 245

Public Relations PR Social Media Audience 245

YoungUpstarts

MAY 4, 2020

Newly-established businesses usually have zero customers and no reputation to speak of. It serves as your business card online, so make sure that potential customers and investors will find the information that they need there. Growing a startup is challenging when customers and investors do not know what value you bring.

Social Media 147

Social Media Startup Distribution Public Relations 147

The Startup Magazine

OCTOBER 15, 2020

The customer and public relation matters to businesses. The worst nightmare can be exposing your customers to cybercrimes. When your customer’s data gets protected, they build trust in you and feel free to transact using their most sensitive data. That’s why many have embraced PCI DSS practices.

Software Review 172

Software Review Security Technical Review Reputation 172

Startup Professionals Musings

AUGUST 4, 2023

It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company. These might include anyone bringing in a new customer, representing the company in a good social cause, or participating in a video or social media campaign on their own time. Reward success.

Founder 239

Founder Architecture Startup Public Relations 239

YoungUpstarts

JULY 26, 2013

Clarify Customer Benefits. Focus on your customer benefits, not just your products or services. Use clear and compelling language and lead with your customers’ best interests, not your pedigree or technical specs. Commit to Your Customer. Clarify your commitment to value and for customer success. Here they are: 1.

Technical Review 200

Technical Review Public Relations Community Customer 200

Gust

APRIL 20, 2014

This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 171

CTO Hire Fractional CTO Angel Investor Public Relations 171

The Startup Magazine

MARCH 26, 2024

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. This information can then be utilized to customize their content and message strategies to appeal to the distinct interests of various audience segments.

PR 147

PR Public Relations Social Media Audience 147

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 427

Customer Social Media Public Relations Internet 427

YoungUpstarts

OCTOBER 15, 2018

If your content and interactions are off-brand, your social media presence might confuse customers or drive them away. A style guide can contain rules for any aspects of communication you want to be handled consistently by all who represent your company (customer service, marketing, public relations, sales, etc.).

Social Media 210

Social Media Media Technical Review Channel 210

The Startup Magazine

SEPTEMBER 22, 2024

Many people have heard of Public Relations (or ‘PR’ as it’s more commonly referred to), but most couldn’t tell you what this field is at the core. Image credit: Pexels What is Public Relations? The post Public Relations: The Field in a Nutshell appeared first on The Startup Magazine.

Public Relations 158

Public Relations PR Social Media Affiliate 158

The Startup Magazine

APRIL 14, 2022

The key to successful marketing is attracting customers and investors to your business through a variety of means, including print ads, website design, public relations efforts, and many other techniques that can attract customers to your business. Choose a unique brand name. Start small and invest wisely.

Startup 173

Startup Early Stage Naming Public Relations 173

Steve Blank

DECEMBER 11, 2023

Most of the machines were custom-built to crack a specific code, and increasingly used a new ERA invention – the magnetic drum memory to process and analyze the coded texts. ERAs systems were designed to solve problems defined by their Navy code-breaking customer. They wanted ERA to get its government customers.

Minnesota 317

Minnesota Engineer Minneapolis Silicon Valley 317

The Startup Magazine

DECEMBER 22, 2020

Traffic from a trusted site like Wikipedia to your website can be powerful in developing new business, attracting employees, forging business partnerships, and building a customer base. You’ll need a few lengthy articles in major publications where your organization is the sole subject.

Entrepreneur 174

Entrepreneur Cleveland Portland Wiki 174

The Startup Magazine

DECEMBER 1, 2020

Business owners are struggling to meet targets, find new customers , and retain existing customers. They have the required tools to assess your customer needs and map out strategies to bring your goods and services closer to the people who desire them. Public relations officers. Market researchers. Accountants.

Marketing 123

Marketing Public Relations Campaign Social Media 123

The Startup Magazine

AUGUST 18, 2022

They must address ever-changing customer expectations and rapidly shifting market conditions. Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth.

Public Relations 158

Public Relations PR Reputation Campaign 158

Rembrandt Communications

JANUARY 1, 2024

What are your 2024 plans for public relations? With your secret weapon … public relations… Answer These 3 Quick Questions To Start Your Successful 2024 Public Relations! Take the time to plan your public relations for the year ahead (or hire a PR expert to do it for you!).

Public Relations 130

Public Relations Viral PR Social Media 130

YoungUpstarts

MARCH 1, 2018

Your customers (even the “old” ones over 50) rely on them more than you might think. And while Facebook offers online reviews (which you should manage as part of your customer service work on that platform), there’s also Google My Business, Yelp, and a dozen other review services. Online reviews are a marketing channel.

Small Business 187

Small Business Marketing Technical Review Social Media 187

Rembrandt Communications

MAY 1, 2024

If not, public relations can get you the attention you desire! Smart business owners know that that one good story in the media can help boost awareness, bring in new customers/patients and provide a competitive edge fast. This is all part of the power of PR, or public relations.

Public Relations 130

Public Relations PR Advertising Media 130

YoungUpstarts

JANUARY 16, 2012

Twitter isn’t just a fun way to keep in touch with friends and follow your favorite celebrities; it’s also an incredibly valuable tool for marketing, branding, customer service, and business education. business students should head to Twitter to take part in this chat focusing on customer service and experience. Tuesdays at 9 p.m.,

Social Media 228

Social Media PR Media Hosting 228

Rembrandt Communications

AUGUST 7, 2019

Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. Review all of the tactics they use to communicate with both current and potential customers. What are the biggest tech challenges you face? .

PR 100

PR Technical Review B2B Public Relations 100

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Also, don’t forget to send important follow-up communications like thank you cards to media members, thoughtful gifts to partners who may have helped you, messages to customers, and more.

PR 100

PR B2B Public Relations Technical Review 100

YoungUpstarts

NOVEMBER 5, 2017

Thus, if an influencer believes in the efficacy of the startup, it can go a long way in gaining customers. With a traditional ad or marketing campaign, you could lose customers who don’t use the service- for instance, an ad in the subway misses out on commuters in cars. Multi-channel approach. Not the case with social influencers.

Social Media 157

Social Media Startup Technical Review Audience 157

Rembrandt Communications

JANUARY 6, 2020

But, before you start using a particular medium just because it’s the hot new thing, and everyone seems to be promoting it, be sure that your traditional public relations’ (PR) practices are in place first. Basically, public relations refers to getting a particular message out to the right people at the right time.

Public Relations 130

Public Relations PR B2B Media 130

Rembrandt Communications

DECEMBER 4, 2018

Disrupt the System with DIY Small Business Public Relations (This article was originally published in B2B News Network) Promoting your business via television, radio, print, and online is essential to your business reputation and growth.

Public Relations 127

Public Relations Small Business PR B2B 127