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How To Survive The Loss Of A Main Customer

YoungUpstarts

In the early stages, it isn’t uncommon for businesses to bank their earnings on a handful of customers (or sometimes, just one). This is especially true for startups, which operate on the basis of customer traction to solidify expectations with investors or lending institutions. Losing a major customer will inevitably impact cash flow.

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Strategies to Improve Cash Flow Management for Startups

The Startup Magazine

Offer Early Payment Incentives Late payments from customers are one of the most common reasons startups struggle with cash flow. For instance, offering a 2% discount for invoices paid within ten days can motivate customers to prioritize payments, improving cash flow.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database.

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Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. However, amidst the frenzy of attracting fresh clientele, many startups overlook a critical aspect of sustainable success – client retention.

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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time).

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How To Sell Customer Experiences Not Customer Service

Duct Tape Marketing

How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. and the necessity of building a customer-centric culture.