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Rather than use boring section headers, I thought Id just quote from actual customers, in their own words. Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience.
I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. The question is: how should they be compensated when cofounding a company? equity that belongs to departed cofounders)?
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. How cofounders can collaborate without going crazy. So that means stuff like thinking about what a business model might be, it does mean customer development.
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