Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the old classic business best-seller “ Built to Last ,” by James C. Customers today trust those they know and those they see others trusting.

Social Media 355

Social Media Media Reputation Viral 355

crowdSPRING Blog

OCTOBER 7, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! That pumpkin’s doing what?

Social Media 87

Social Media Las Vegas Small Business Design 87

YoungUpstarts

MARCH 18, 2013

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic.

Social Media 269

Social Media Small Business Media Marketing 269

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets.

Small Business 48

Small Business Marketing Technical Review Audience 48

Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! The myth of viral for small business.

Viral 73

Viral Video Marketing Small Business 73

Duct Tape Marketing

MARCH 26, 2021

Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. Staples has developed a reputation in the marketing industry for being a creator of viral content.

Marketing 93

Marketing Silicon Valley Cofounder Framework 93

YoungUpstarts

DECEMBER 12, 2017

Whether the campaigns are small and involve dressing up a company’s logo , or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the spending season and find ways to market to enthusiastic customers. Get your customers involved. Ugliest holiday sweater.

Small Business 113

Small Business Marketing Social Media Campaign 113

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] But when you can bring that into yourself and create your own community referrals is still how most of our small businesses grow.

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Networking 234

Networking Customer Entrepreneur Social Network 234

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the classic business best-seller “ Built to Last ,” by James C. Customers today trust those they know and those they see others trusting.

Social Media 246

Social Media Media Reputation Viral 246

YoungUpstarts

JULY 18, 2013

At PinLeague , we pride ourselves on serving businesses and organizations of all sizes, from local businesses to Fortune 100 megabrands. With small businesses, there are two recurring themes that crop up: “Resources are tight. Without further adieu, here are 8 critical tips for small businesses on Pinterest: 1.

Small Business 145

Small Business Curation Cofounder Analytics 145

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

Up and Running

AUGUST 2, 2017

Charlie Rose doesn’t say, “My next guest has just posted a cat video.”. It shows your best-curated thoughts and it shows customers, clients, investors, friends, and lovers what the most important things on your mind are right now.”. How many people in your field have you seen get a lot of attention simply because they published?

Viral 88

Viral Video Metrics Non-Compete 88

Up and Running

SEPTEMBER 2, 2016

When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. It can feel overwhelming, but after reading you should have a clear sense of the steps you need to take to create a Facebook marketing campaign for your small business. Getting to know who your customers are.

Small Business 98

Small Business Marketing Social Media Audience 98

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

crowdSPRING Blog

JULY 19, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy.

Small Business 112

Small Business Viral Social Media Customer 112

crowdSPRING Blog

JULY 19, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy.

Small Business 112

Small Business Viral Social Media Customer 112

crowdSPRING Blog

JULY 19, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy.

Small Business 112

Small Business Viral Social Media Customer 112

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] Talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. We can't expect our customers to know how to do that if we aren't doing that ourselves. John Jantsch (03:22): Way.

Marketing 75

Marketing Differentiation B2C PR 75

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Currently, social media is the least used of all customer interaction methods.

Social Media 267

Social Media Media Social Network Viral 267

mashable.com

AUGUST 31, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Follow her on Twitter @corpnet and Facebook.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Follow her on Twitter @corpnet and Facebook.

LLC 75

LLC Ruby Social Media Startup 75

crowdSPRING Blog

SEPTEMBER 26, 2016

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. It was a viral hit. Turning Hits into Customers. Every viral marketing campaign needs a good landing page. Image credit: Apple. Image credit: Nicer.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. It was a viral hit. Turning Hits into Customers. Every viral marketing campaign needs a good landing page. Image credit: Apple. Image credit: Nicer.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. It was a viral hit. Turning Hits into Customers. Every viral marketing campaign needs a good landing page. Image credit: Apple. Image credit: Nicer.

Viral 48

Viral Technical Review Startup Social Network 48

mashable.com

NOVEMBER 30, 2010

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

Software Developers 79

Software Developers Software Development Software Review Software 79

Up and Running

JULY 22, 2014

It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? The important thing here is to pull on strong emotions of the customer. Get social to generate awareness.

Customer 92

Customer Social Media Marketing Belgium 92

crowdSPRING Blog

FEBRUARY 8, 2016

A brand is the sum total of the experiences your customers and potential customers have with your company. Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and in your posts on social networks.

Small Business 48

Small Business Viral Social Network Campaign 48

crowdSPRING Blog

FEBRUARY 3, 2013

The viral effect that can accompany a strong Super Bowl commercial can attract an audience that far exceeds the measly 100 million or so viewers during the game itself. Now, to a small business or startup the idea of spending $4 million dollars on any one marketing tactic is nothing short of laughable. Inspire your audience.

Small Business 85

Small Business Viral Marketing Campaign 85

crowdSPRING Blog

OCTOBER 1, 2013

Over the past few years, I’ve shared lessons that entrepreneurs and small businesses can learn from the world’s best brands. ” The Global Brands Report has always contained incredibly useful insights for entrepreneurs and small businesses. What Small Businesses Can Learn From The World’s Best Brands.

Small Business 108

Small Business Global Entrepreneur Social Media 108

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the business best-seller “ Built to Last ,” by James C. Customers today trust those they know and those they see others trusting.

Social Media 271

Social Media Media Startup Reputation 271

ReadWriteStart

JANUARY 24, 2021

PR is creating desirable content that resonates with consumers, while SEO customizes the content to rank among the competition. SEO brings you to the top of search rankings even if the customer was not looking for your business specifically. Over time, it will become clear to the customer that you are an expert in the industry.

PR 180

PR SEO Marketing Social Media 180

Occam's Razor

SEPTEMBER 24, 2012

Client posted a video of a soon to be released product on their Facebook brand page. It is a lovely emotional video (really was!). That video got a magnificent number of Likes. Even if there were millions of Likes on the post with the deeply emotional video about the new product. Gets more Likes. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165