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Rather than a traditional VC pitch I suggested that they do something unconventional and tell the story of their journey in Customer Discovery and Validation. The heart of the Cafepress presentation is the “ Lessons Learned from our Customers ” section. The VC firm delivered a term sheet for an 8-digit second round that afternoon.
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”
Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) Where Are the Customers? Product Development Diagram 1.
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. What a great idea.
Intellectual Property At the next class I said, “You all ought to get out and start talking to customers on day one, and get early feedback on your idea. Don’t share the details of your manufacturing process with customers until you’ve locked up your intellectual property.” Just get out of the building.” Oops,” I said, “you’re right.
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)
Over the same 30 years, VentureCapital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. One of the biggest mistakes entrepreneurs make is misunderstanding the role of venturecapital investors. What Do VC’s Do?
Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. Let’s Fire Our Customers Part of the DNA of great entrepreneurs is a bias towards decisive and immediate action. Get it done, now.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.
When you first start your company and raise initial venturecapital your board probably consists of 1-3 founders and 1-2 VCs. The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. In the Early Days.
Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. And since there was no VentureCapital in the 1950′s/’60′s where was the money coming from? After I retired, Jerry Engel , director of the Lester Center on Entrepreneurship , at U.C.
Almost every private equity and venturecapital investor now advertises that they have a platform to support their portfolio companies. Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. Organize events in your vertical.
I think customer feedback comes in a very unstructured manner, hence it is difficult to apply an algorithm on it. to make sense of the unstructured feedback received from customers. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. Order Here.
Now with a new infusion of $8 million dollars of venturecapital, SuperMac had been resurrected from the dead and was attempting to restart. They sold to a set of customers I knew nothing about. The first step was to recruit a new management team. Why they were looking to me to run marketing wasn’t clear. I took the job.
Oh, and we had no installed customer base. Entrepreneurs are Relentless Jim’s goal was to get other companies to put their software on an unfinished, buggy computer with no customers. So much so, I took a Customer Development approach to my startup, which I wrote up as a Case Study for the Google Group Lean Startup Circle.
I guess it may be impractical for Twitter to acquire Seesmic given it has raised considerable amounts of venturecapital (reportedly $12 million) but the broader point for me is that I always believed Twitter should control the client versions of its product. Think about the creative tension.
Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc.
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”
Our first question was, did the total number of customers that had already bought products from our competitors and us represent a saturated market or the tip of the iceberg? Since I was heading a marketing department, not acting as an individual contributor, I needed to teach all of marketing the importance of customer data.
The State of Play: Voice AI in 2024 In 2024, about a third of all venturecapital funding has been going into AI companies. But substantial investments are also being deployed into emerging startups, particularly into vertical applications. Vertical Applications Taking Off. Let’s dive in!
Customer Development/Lean Startups In hindsight startups and the venturecapital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.
Can you recognize and capitalize on them? Passionate – is the company/product/customers the most important thing in your life? And you’ll still need to have a resilient and agile personality, as new customer and product opportunities will appear and change your work. Get customers first. But it won’t be happening daily.
I was consulting for the two venturecapital firms who between them put $12 million into my last failed startup. Yet when I talked to my venturecapital friends, they said, “Well, that’s just how startups work. We’ve managed startups like this forever; there is no other way to manage them.”
But underlying the company’s existence was a fundamental hypothesis we refused to see or test - customers would care if we did. Our potential customers didn’t seem to be calling for Hollywood stories, characters and narrative. Our customers wanted to kill, shoot or hunt for something. That’s OK, because we knew better.
Private equity and venturecapital investors are copying our sisters in the hedge fund and mutual fund world: we’re trying to automate more of our job. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research. But we’re doing it slowly.
And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. People who aren’t current customers of our graphics boards will get to know our company and brand. All we had to do was tell customers they could get video into their computer – and not promise anything else.
Or offer some real insights into our customers? It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. “We Has anyone ever spoken to a customer?” An in-depth reseller survey?
To an entrepreneur, being asked to join a venture firm with an Entrepreneur-in-Residence title means you have been tapped on the shoulder by the VC gods. The CDROM content business in the early 1990’s was one of the many of the long line of venturecapital fads. Lots of ideas sound exciting because people are clueless.
I finally understood how valuable these contests can be for students in cities or countries without a venturecapital or entrepreneurial infrastructure. In the real world, most business plans don’t survive the first few months of customer contact. to compete. Pascal Zuta , on May 7, 2009 at 4:58 pm Said: Great post.
Luckily while I was teaching classes at headquarters, Zilog’s field application engineers (the technical engineers working alongside our salesmen) would work side-by-side with our large customers as they designed their systems with our chips. Customers The irony is that Zilog had no idea who would eventually become its largest customers.
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
Filed under: Customer Development , ESL , Technology | Tagged: Steve Blank , Entrepreneurs , ESL « Convergent Technologies: War Story 1 – Selling with Sports Scores A Wilderness of Mirrors » 17 Responses Michael F. 2 weeks in they had outsourced my job, which lead to an awkward conversation.
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. These companies would take our computers and put their name on them and resell them to their customers.
As an early employee I worked all hours of the day, never hesitated to jump on a “ red-eye ” plane to see a customer at the drop of a hat, and did what was necessary to make the company a winner. The other thing it helps clarify is that even at work, it’s the relationships that matter most (collegues, customers, partners, etc).
Case in point, below are recent examples of European emerging managers who are standing out (from an upcoming report by Dealroom ) For newish VC funds, being in “emerging manager mode” means operating differently from established venturecapital firms. They often provide hands-on operational assistance beyond just capital.
Finally, for those of you who need some additional infusion of courage, please study the story of Ryan Allis in North Carolina who bootstrapped his company iContact to $1 million in revenue and THEN raised venturecapital to get to $40 million. In that case, the verticals of choice could be manufacturing, wholesale and retail.
So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. After more customer interviews, we have shifted our market type hypothesis to- entering an existant market. Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner.
I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. Evangelos has spent the last 15 years as a Venture Capitalist, first at Apax Partners and later at Trident Capital. and the emergence of new industries, markets and customers.
Oh, and since it was not code compatible with anything, we were going to have to port all the key scientific applications our customers needed (as soon as we figured out who they were.) Personal supercomputer s meant yet again learning something completely new; new computer architectures, new applications and customers, new markets.
The “strategy” of learning who SuperMac’s customers were, what solutions they needed and what our repositioning would be was a three month effort. it was the speed of the applications that customers were using to get their work done. So I was going to give our customers metrics neither they or anyone else had ever seen before.
Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story. That is until I saw that in startup after startup customers come from places you don’t plan on. Your board nods sagely at your target customer list.
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