Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
It is a repository of global data that has as its primary purpose to quantify the role of digital in the consumer journey from research to purchase. But during the 30% of the time that I spend outside the US (or on global brand strategy), the other column and the contrasts you can draw are very meaningful. I love you Czech Republic!
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