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Why Direct Marketing Is More Effective Than Ever

Duct Tape Marketing

Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Kurtz. In this episode of the Duct Tape Marketing Podcast , I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

Since most advertisers focus heavily on digital marketing, which has become a $43 billion market , there’s plenty of room for direct marketing efforts of this sort. Years ago, Google’s keyword database was available to the public. The smaller your demographic is, the easier you can appeal to its desires and needs.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It was an early example of the power of direct marketing and subscription services. Marketing and lead automation software for businesses; claim to have largest market share in sector since March 2008. Enter ShoeDazzle. I think of it as Columbia House meets Zara.

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Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

It comes out dependent upon when you're listening to this in mid-October of 2024, October 22nd, to be specific, he is a inducted into the Gorilla Marketing Hall of Fame, direct Marketing Hall of Fame, the Marketing Hall of Fame. So how do you compete without cost spiraling out of control?

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Less is More, More or Less

Steve Blank

Over time one of our hypothesis was that our product should be a great fit for companies who had lots of customers, tons of data on them and wanted to quickly come up with new marketing campaigns. We had put together an advisory board, and one of our advisors was the VP of Database Marketing at Schwab.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Direct marketing—the largest direct marketing company in the world is a software company, Google. LinkedIn is already quickly becoming the world’s recruiting database, and it seems quite logical that there will be only one (who wants to maintain their resume in more than one place?). What is next?