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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

Combining Digital and Direct. Direct mail marketing efforts usually involve a physical promotional document, such as postcards doubling as direct mail coupons , mailed to a pre-determined database of mailing addresses. This is an effective way to convert your hardcopy coupon into a digital database.

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Less is More, More or Less

Steve Blank

During the 1990’s large corporations had bought different software applications to automate each part of their enterprise – finance, customer support, manufacturing, sales, etc. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

VC Financings: 1. It was an early example of the power of direct marketing and subscription services. Marketing and lead automation software for businesses; claim to have largest market share in sector since March 2008. I keep meaning to get him drunk to spill the stories. Enter ShoeDazzle.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Direct marketing—the largest direct marketing company in the world is a software company, Google. LinkedIn is already quickly becoming the world’s recruiting database, and it seems quite logical that there will be only one (who wants to maintain their resume in more than one place?). What is next?

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How to Start a Farm: Your Complete Guide to Success

Up and Running

Step 3: Get financed. Step 5: Marketing your farm and products. Step 3: Getting financed. If—like most small farmers—you haven’t inherited a farm, finding the money to learn how to start a farm, and to turn your dream into a reality is going to be a core part of your go-to-market strategy. Step 1: Identify your niche.