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Since most advertisers focus heavily on digital marketing, which has become a $43 billion market , there’s plenty of room for directmarketing efforts of this sort. Years ago, Google’s keyword database was available to the public. The smaller your demographic is, the easier you can appeal to its desires and needs.
Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. A confused mind always says ‘no’, goes the old directmarketing adage. What about here? CityCliq: 88.9% improvement.
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