Database Green PPC 
ConversionXL
NOVEMBER 4, 2011
Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. In this test red kicked greens butt and converted 21% better (orange was not tested): Image: Hubspot. What about here? What about the color of the button?
ConversionXL
NOVEMBER 13, 2015
Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. Consider Airtable … What the heck does “a modern database created for everyone” mean? There are dozens of companies making healthy, organic green juices. The audience has changed. The society has changed. Conclusion.
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Occam's Razor
SEPTEMBER 29, 2009
Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Plug into the Database of Intentions. A common mistake in this case is to simply focus on one outcome.
Occam's Razor
FEBRUARY 9, 2015
Getty is the fourth green line. This is what it looks like, for our website and our images category leader… You can notice big differences in acquisition strategy right away – from the size of the boxes, and from, for example, seeing that Web Portals and Search is darker green (more growth) for Shutterstock than for us.
Occam's Razor
OCTOBER 19, 2010
By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about.
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