A Smart Bear: Startups and Marketing for Geeks

JUNE 13, 2011

Not only were the pages just ugly, they were peppered with database errors and CSS blowups: Just look at us now , sporting a grayscale 1950′s automotive motif playing off the “engine&# concept using the latest in CSS3/HTML5 trickery: It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website.

Design 253

Design Lean Cofounder Database 253

Haystack

NOVEMBER 25, 2018

2/ The Metrics-Momentum Signal: According to Forbes , Airtable’s revenues are slated to grow 4x this year to $20M annualized, with over 80,000 different companies using some part of the platform. It’s entirely possible the trend lifts these companies in due time, as well.

Technical Review 127

Technical Review Open Source Software Review Venture Capital 127

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. 1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue.

API 167

API Viral Startup Retention 167

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. Workforce Tetris – Recruiting, employment compliance/admin and logistics requires a backend database and scalable workflows, but the next generation of workforce software shouldn’t put that burden on managers or workers.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

www.joelonsoftware.com

JULY 10, 2012

That means on the average day you have 150 metric tons of wheat flour in stock. The bug database is obviously a great thing to have. At some point you realize that you’ve put too much work into the bug database and not quite enough work into the product. Then close as “won’t fix” everything left in the bug database.

Software Review 85

Software Review Software Database New York City 85

Ben's Blog

MARCH 24, 2011

To find out whether or not today’s public technology companies have hit bubble valuations, let’s compare some companies that survived the great bubble with their bubble era valuations: The Enterprise Value-to-Revenue multiple (EV/Rev) and Price-to-Earnings multiple (PE) are commonly used metrics to tell the valuation:value story.

Technical Review 78

Technical Review Valuation Venture Capital Database 78

YoungUpstarts

JULY 16, 2019

At least 6 team members should participate in your product development. The more powerful, scalable and exceptional eCommerce app you need, the bigger your team should be.

eCommerce 113

eCommerce Software Development Software Developers Hosting 113

Version One Ventures

APRIL 11, 2019

To help us perform functional testing without mock objects, we maintain a seed database that reflects the database schema and contains the data definitions that we would expect in production. This seed database provides the initial data set for any local and integration testing environments.

Part-Time VPE 99

Part-Time VPE Software Review Engineer Technical Review 99

YoungUpstarts

DECEMBER 21, 2016

Each unit has distinct roles and performance metrics. Here, information is stored in a single database and shared by all departments. For instance, a typical firm will have sales, operations, accounting, customer service and human resource departments. When choosing an ERP system, you must make sure that the software is: 1.

Artificial Inteligence 100

Artificial Inteligence Software Review Technical Review Database 100

YoungUpstarts

DECEMBER 7, 2017

In the very beginning focus on attracting visitors to your site for email collection, with the goal being to build an email database of interested, qualified candidates that can convert to sales when your campaign launches. Your website will serve a different purpose at different times. Another often large expense is digital marketing.

Campaign 145

Campaign San Francisco Technical Review Flash 145

ReadWriteStart

JULY 7, 2021

Robust database management through tools like Apache, MongoDB, and MySQL. . Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users. Moreover, they can also view transaction history and check details of pending payments.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

SEPTEMBER 6, 2013

Existing companies can segment their email database to reveal their most loyal customers. ” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. That was the metric that really told us we needed to start over.”

Customer Development 126

Customer Development Conversion Developer Customer 126

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 97

Analytics Viral Web Mobile 97

ConversionXL

NOVEMBER 21, 2017

In a bit, I will explain what a vision document is, how to get value from it, and all the things it can do to ensure that you start with a proper hypothesis, success metrics that can actually be measured, and a solid plan for getting something valuable from each test. A good hypothesis informs good success metrics.

Metrics 114

Metrics Database Retention Hiring 114

Startup Professionals Musings

JULY 3, 2020

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

YoungUpstarts

FEBRUARY 29, 2016

The most important metric should be the number of targeted website clicks an ad is sending to your website. But, by offering content material such as online newsletter subscriptions and ebook downloads, you can collect their email addresses into your database and slowly warm up these prospects through automated drip email campaigns.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

FEBRUARY 15, 2019

We later modified the methods to include conversion-focused metrics to benchmark 5 nutrition websites , plus many many more as the basis for our ecommerce best practice guidelines. CXL benchmarking uses a standardized process to calculate a conversion-focused, validated, and standardized survey metric. Understanding the data.

eCommerce 119

eCommerce Mobile Database Design 119

Up and Running

JUNE 21, 2017

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. Any data points associated with that identifier are stored on the Kissmetrics database and linked to an email address as soon as that user provides that information. Read more about tracking metrics for a SaaS business here.

Marketing 98

Marketing Analytics Campaign Metrics 98

The Startup Magazine

MARCH 7, 2019

Your membership database likely has a number of ways to group your members. Some key metrics (when applicable) to run in your member management software on a monthly and/or annual basis include: Overall revenue. Link to volunteer opportunities (if available) so members can become even more involved if they are so inclined.

Software Review 104

Software Review Technical Review Email Software 104

Austin Startup

AUGUST 18, 2010

I propose the following metric: inclusion at the South by South West (SXSW) Conference ! The Semantic Web enables a web of data, which makes the web appear as a giant global database. Now you can use Wikipedia, the New York Times, or even your friends’ Web sites as your database—all without learning custom APIs.

Semantic 86

Semantic Web Wiki Guatemala 86

eranki.tumblr.com

JULY 13, 2012

App-specific metrics. In between the last failover and now, there have been a bazillion code pushes, database schema changes, internal DNS renames, etc. Server times, stuff in the database, etc. memcached in front of the database and for handling inter-server coordination. Better than switching off features!

Software Review 94

Software Review Database SQL Aggregator 94

Duct Tape Marketing

NOVEMBER 27, 2024

Organizations must define success metrics for customer experience initiatives. So you really need to be savvy about understanding customer behavior, operational metrics, the indicators that are out there to help us get the business outcomes that we're aiming to get. Because sometimes humans say one thing and they behave differently.

Customer 73

Customer Cloud Technology PR 73

This is going to be BIG.

FEBRUARY 26, 2010

On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. We have a deep technology stack. Our team dabbles in everything from S3 and EC2 cloud services to SIMD and assembly code.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In HealthTap has built up a network of over 50,000 U.S.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). Got a creative use of statistics in your web metrics practice? Good luck ya'll!

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

MARCH 5, 2019

An easy method is to use a company database like Crunchbase. Ultimately, the only metric that matters is the positive reply rate. That figure lets you if your cold email campaign is leading to revenue-generating success (not just improvements in vanity metrics). Those metrics include: Delivery rate.

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

MARCH 19, 2012

Most small businesses don’t measure or lead based on objectives, goals and metrics. The real value for the small business that builds a culture based on data will come when services like those from ClearStory that aim to help organizations integrate their own data with existing large public databases, become commonplace.

Small Business 77

Small Business Software Review Technical Review Cloud 77

ConversionXL

FEBRUARY 21, 2017

Despite sometimes small sample sizes , you can calculate confidence intervals, and with some of them, compare your metrics to a database of other companies and competitors. You might improve user satisfaction metrics with a set of changes, but revenue per visitor goes down. Net Promoter Score (NPS).

Conversion 103

Conversion Metrics Architecture Design 103

crowdSPRING Blog

MAY 15, 2012

AppEverything allows users to identify the top apps in multiple countries, as well as collect social media metrics on popularity and reviews. We’ve needed to learn a great deal more about databases, data structures, and the app stores as a whole. And that’s just with their tool AppInsights. Overall, pretty rad.

Small Business 87

Small Business Database Social Media Mobile 87

Up and Running

SEPTEMBER 10, 2021

It’s a system that can help you build a database of customer information, stay better connected to customers, and streamline your overall processes. While the data that you care about will likely differ based on your business type, you can bucket it all under general customer satisfaction metrics. How to choose a CRM for your business.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. Before we go on, what do I mean by database module? The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

Metrics 148

Metrics Analytics Channel eCommerce 148

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Link to BigQuery: Connect GA4 to BigQuery database to export and query analytics data. If you’re tracking metrics for mobile, “Firebase” will provide similar stats for your apps. Enabling debug mode on your website.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

BeyondVC

APRIL 4, 2018

There will also still be some amazing companies that raise their Series C, D and beyond funding rounds with scaling metrics. What Salesforce clearly understands is that in the world of enterprise, integration becomes king as organizations constantly look to get disparate applications, databases and other systems to talk to each other.

Cloud 78

Cloud Agile Architecture Azure 78

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

JULY 9, 2018

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Demand 144

Demand Metrics NPV Net Present Value 144

crowdSPRING Blog

JANUARY 28, 2019

And, they offer a searchable database of content that you can peruse based on your topic of interest. Their marketing content features articles on marketing to millennials, email marketing, social media marketing, branding, SEO and organic marketing, metrics and analysis, and the list goes on. DIY Marketers.

Small Business 106

Small Business Marketing Social Media SEO 106

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? Make sure they are identified uniquely in your company database, and then use their purchase behavior (as recorded in the database) to go back and enter a goal value into your web analytics tool. How does the Analyst compute the value added by the site?

Analytics 123

Analytics Conversion Affiliate Web 123