Remove Database Remove Metrics Remove Vertical
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Requests for Startups in 2024

VC Cafe

Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

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Lessons Learned: Sharding for startups

Startup Lessons Learned

Data storage is becoming a specialized function, delegated most often to relational databases. If you are storing all of your data in a relational database, and the load on that database exceeds its capacity, there is no automatic solution that allows you to simply add more hardware and scale up. Key-based partitioning.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

For marketers, SLAs typically redefine “leads” from simple metrics like form fills to marketing-qualified leads (MQLs) —those that are a “good fit” and “sales ready.” That leads to hundreds of lists, no clear segmentation, and a database management nightmare. Internal SLAs are common in demand generation.

Demand 132
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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

This post details our process, the results, and the takeaways for businesses in this and similar verticals. We later modified the methods to include conversion-focused metrics to benchmark 5 nutrition websites , plus many many more as the basis for our ecommerce best practice guidelines. Competitive UX benchmarking process. Appearance.

eCommerce 119
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. When Larry Ellison rejected his idea, he left Oracle and created his own company. It didn’t take too long for the Siebel Systems to become the leading provider on the market. Et voilà: the first CRM.

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The Modern Approach To Account Based Marketing

ConversionXL

Few —> Segmenting accounts by a common denominator (such as geo, industry, vertical, use case) & structuring your marketing around those common themes instead of creating one off custom assets & campaigns. They then use the IP address coming to your website and try to match to a database of known ‘companies & people’.

IP 98