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They use different technologies of course, and different distribution mechanisms. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
But notice how many hypotheses are baked into this supposedly simple scenario: we believe we have already solved the distribution problem for our product (or else how could customers try it?). We already know who to distribute the product to (or else why would we care what they think?). No vanity metrics should be looked at.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
They were interested in the tools and new distribution medium kaChing provided. They were interested in the tools and new distribution medium kaChing provided. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Our tests suite takes nine minutes to run (distributed across 30-40 machines). Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. On commit automatically run all tests. If the tests pass deploy to the cluster.
In management jobs related to operations – that is, the people tasked with actually making and distributing physical products – this kind of thinking is now considered ludicrous, thanks to a century of progress. In fact, making mistakes is seen as “proof&# of being second-class. Take a look and let me know what you think.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
But they have no clue about how to design, make, distribute and service products that enable them to have experience, that's the company's competence. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
MogileFS - "Distributed (meta) file system. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Three of my favorite: memcached - an in-memory object caching system. Pay less for storage.
dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. The metrics were good but we wondered how much better they would be when we expanded our product. ” Are you going into an industry (say, music?)
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. And yet, their investors are frustrated. This last point is especially important.
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market.
As a shoestring entrepreneur with a SaaS (well, not really, but sort of) offering that we present to very large companies (think 10K+), I love your common sense suggestions about metrics and testing. My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games.
Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. Startup Lessons Learned - the Conference (April 23.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an internet connection. This is just like a startup to me, complete with distribution and product development challenges, ecosystem design and many, many customers.
Im passionate about music (topspin like companies)and movie (jaman like companies)distribution. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Hello Eric, Great talk at the fb developer garage.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Its now possible to gain massive distribution for almost any product without asking anyone for permission or signing a complex contract.
This is great for something like a huge DHT or a distributed work queue. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.
Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
I used to think a giant flat-panel screen that broadcast our companys key metrics would be what was required to get everyone to pay attention to them. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
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