DC Distribution SEM 
Both Sides of the Table
MARCH 25, 2016
dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Startup Lessons Learned
SEPTEMBER 30, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 15, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 15, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
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