Themes vs Verticals: How to Stand Out as a VC Building a Thesis
This is going to be BIG.
MAY 16, 2024
Articulation of a focus area accomplishes a few critical things for an investor: Inbound content marketing for deal flow—because you want your brand to get you on a founder’s list of smart people to talk to, especially if you don’t think the brand of your firm and your position within that firm will guarantee you all the best deals.
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