Remove Definition Remove Differentiation Remove Metrics
article thumbnail

Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

I guess this is the ultimate definition of implementing a business model when you’re not clear on strategy! If it’s the former your company will definitely start to top out at some point. The team has stated it and has built metrics around key goals for future success. My take on his argument is this: 1.

article thumbnail

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. During the Systematize phase you learn how to take true customer input into account, you learn what customers actually care about (vs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. But while it’s great to get your message out there and build brand awareness, you definitely want to avoid overwhelming your audience — because they will leave. Once you get it down, it can take only a few minutes.

article thumbnail

Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92
article thumbnail

8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

article thumbnail

The only 2 ways to build a $100 million business

Version One Ventures

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

article thumbnail

Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Certainly if you're going to have a seat at the C-suite table, you are going to be talking about metrics. It's your personality, it's your message strategy that is really going to allow you to not only differentiate, but have a prospective client say, wait a minute, you're talking about me. 07:11): Our friends at ActiveCampaign.