Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Definitely not in step one. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Startup Lessons Learned

SEPTEMBER 27, 2010

This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation. No vanity metrics should be looked at. This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation.

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Definitely make #CXLLive a priority in 2023. (It Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Strong messaging, on the other hand, is differentiating and easier to sell and market.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

MAY 1, 2014

Milestones and Metrics. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. Here are some quick definitions: TAM = your Total Available or Addressable Market (everyone you wish to reach with your product). How do you plan on differentiating from the competition?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Each one starts from a different place and a different definition of that. Q: Enterprise by definition is settled law. And I think you need to disabuse yourself from the on-line media definition of success for a start-up.

Widget 204

Widget Cofounder Technical Review Software Review 204

Duct Tape Marketing

JULY 24, 2024

Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. What draws you to Japanese culture? [07:26]

Marketing 83

Marketing Differentiation Social Media Widget 83

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). That’s definitely a waste of time no matter who you are. Patrick: Definitely. So, my initial gut says that you’re definitely not going to want to go after the people with little money in their checking account.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. And you can definitely do brand vs non-brand analysis using these options.

Analytics 132

Analytics Marketing Campaign Metrics 132

Startup Lessons Learned

AUGUST 1, 2009

Discover whats in customers heads, and tackle problems where design is a differentiator. Maybe Steve Jobs just has a different definition of "viable"? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 166

San Francisco Lean Continuous Deployment DC 166

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 5, 2016

And what works on one browser might not work on another, as Ian Newman of Box UK explains… Ian Newman , Box UK : “There is a huge amount of competition in the browser market (and has been since the days of cover disks with either IE, Netscape, or AOL on them) and therefore each browser tries to differentiate themselves. Conclusion.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. How do you begin?

Marketing 162

Marketing Charlotte Naming Design 162

Up and Running

APRIL 22, 2021

Business management standards emphasize a clear definition of processes and ownership. A business can differentiate itself from competitors with product quality. But, how do you measure performance if you do not have metrics to go by? Determine the critical business management areas and the relevant metrics.

Small Business 97

Small Business Management Technical Review Employee 97

ConversionXL

MAY 29, 2019

For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. Briggs narrows the long list down to one key metric: watch time.

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. John (14:57): Let's talk about metrics.

Revenue 96

Revenue Advertising Email ChatGPT 96

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 143

Metrics Analytics Campaign Conversion 143

ConversionXL

MARCH 25, 2020

Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator. With roughly 700 posts, there are too many for a manual review, but we don’t have to automate every last metric. This metric is static unless a post is updated enough to change the publish date in WordPress. Historical value.

Analytics 68

Analytics Metrics Technical Review Search 68

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. But, you definitely need a few good relationships with established authors and writers to push your brand ahead. It is your sole brand differentiator and just like age old branding, it will continue to be key.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 112

Retention Developer Customer Programming 112

Duct Tape Marketing

MAY 18, 2023

[07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] 14:58] What are some of the metrics that show you’re doing things right? Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation.

ChatGPT 99

ChatGPT Advertising Email Viral 99

reidhoffman.org

NOVEMBER 12, 2013

What’s your differential business strategy? Your differential growth strategy? Your differential product? And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Identify the right metrics for success. Why are you going to break out of the pack? What is your advantage?

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Duct Tape Marketing

FEBRUARY 15, 2024

There's material on things like page speed and core web vitals or three different metrics and core web vitals. These sorts of things are still applicable, but now with the advent of ai, we need to find ways to differentiate your website to make it seem like it's handcrafted, it's fact checked, it is authoritative and trustworthy.

SEO 84

SEO ChatGPT Technical Review Search 84

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Differentiation is hard. Of course, you can differentiate in nominal ways: better case studies, better testimonials, slicker landing pages, etc. Lead quantity can be a vanity metric.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 105

Retention Customer Developer Programming 105

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. Lloyed Lobo (25:16): Definitely.

Community 67

Community Kuwait Cofounder Bootstrapping 67

ConversionXL

MAY 3, 2020

And what works on one browser might not work on another, as Ian Newman of Box UK explains : There is a huge amount of competition in the browser market (and has been since the days of cover disks with either IE, Netscape, or AOL on them) and therefore each browser tries to differentiate themselves. You can compare based on any metric (e.g.,

Technical Review 63

Technical Review Software Review Analytics Mobile 63

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 98

Retention Customer Developer Programming 98

Duct Tape Marketing

JUNE 20, 2023

Rodney highlights the significance of selecting the right areas for transformation that can deliver a differentiating value, plus the importance of upskilling and reskilling existing talent within digital changes. But there isn't actually a top down roadmap of how to do it with real milestones and metrics and uh, around it. (07:01):

Technical Review 87

Technical Review Silicon Valley Generative AI Arizona 87

ConversionXL

OCTOBER 25, 2018

For marketers, SLAs typically redefine “leads” from simple metrics like form fills to marketing-qualified leads (MQLs) —those that are a “good fit” and “sales ready.” These are the starting points to strengthen processes in your demand generation campaigns: Create service-level agreements (SLAs). Internal SLAs are common in demand generation.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

APRIL 17, 2018

Check out the video below for an easy-to-understand definition of SEO. Unique product descriptions help differentiate you from the competition and make your way up the search results page (SERPs). How will you know if your website is working for you if you never look at your metrics?

SEO 80

SEO eCommerce Software Review Analytics 80

Duct Tape Marketing

SEPTEMBER 10, 2019

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. I love looking at cost per account acquired as a key metric to share with potential acquirers. So it’s important.

Entrepreneur 61

Entrepreneur Switzerland Revenue Differentiation 61

Up and Running

MAY 28, 2015

This unique selling proposition has differentiated itself from the competition because it makes an outright guarantee, as well as promises to directly address a problem. See Also The Definitive Guide to Building a Brand. A higher percentage of conversions is probably a better metric than sheer number of conversions.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] As, as a differentiator, is that Mo moving the definition of what your company is? Is there a small set of metrics that you rely on as. So the emphasis and the laser focus on metrics is like not optional. (18:22): Has that been. Maybe these are hard.

SEO 98

SEO Channel Campaign Audience 98

David Teten

JANUARY 13, 2015

Most definitely. That point of differentiation is a plus not a minus, because it means that he has access to networks you don’t. You MUST network and gain friends who are “definitely the pattern” and connected to the capital ecosystem. Prove more through metrics. Is that wrong? Technically yes. Is it human?

Venture Capital 60

Venture Capital Greece Advisory Board Cofounder 60