Remove Definition Remove Differentiation Remove Metrics
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Who’s lying?

A Smart Bear: Startups and Marketing for Geeks

The same lesson applies to our daily life of data and metrics. If you use five web analytics tools, they’ll all give you different numbers; this could be due to differences in definitions of things like “visit” and “session,” but is that truly all it is?). Gerry used to say: “Who’s lying?”

Analytics 248
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 87
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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. But while it’s great to get your message out there and build brand awareness, you definitely want to avoid overwhelming your audience — because they will leave. Once you get it down, it can take only a few minutes.

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Marketing For Supervillains

Duct Tape Marketing

Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. What draws you to Japanese culture? [07:26]

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. Definitely make #CXLLive a priority in 2023. (It Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Strong messaging, on the other hand, is differentiating and easier to sell and market.

B2B 94
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Increase Analytics Influence: Leverage Predictive Metrics!

Occam's Razor

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 143
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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.