crowdSPRING Blog

JANUARY 3, 2020

You can’t just plop your business name under your logo mark in a serif or sans serif font like Helvetica or Times New Roman and call it a day. So, you can have the classic, grounding influence of a geometric shape without sacrificing meaning or visual differentiation. And recently, designers have grown bolder.

Design 116

Design Technical Review Audience Differentiation 116

YoungUpstarts

OCTOBER 4, 2015

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. They are namely: monitoring, mapping, middleware, management and measurement. 2 Differentiate Social CRM from its components. 2 Differentiate Social CRM from its components.

Technical Review 100

Technical Review Software Review Customer Social Media 100

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). I see the name of Noel’s company. Why don’t you give Jason the name of your company or your URL? We’re an integrate from that company but we had a lot of regret in hindsight when it came with the name that we picked.

Widget 204

Widget Cofounder Technical Review Software Review 204

Duct Tape Marketing

JULY 24, 2024

Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. What draws you to Japanese culture? [07:26] So mouthful.

Marketing 83

Marketing Differentiation Social Media Widget 83

Up and Running

JULY 22, 2014

But whether you’re thinking of starting a business, expanding your current business, or just want to understand your current business better, there are a few key financial items that you should definitely include: Profit and loss statement. However you choose to do a sales forecast, you should definitely have one. Cash flow statement.

Balance Sheet 148

Balance Sheet Forecast Equity .Net 148

Startup Lessons Learned

SEPTEMBER 27, 2010

This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation. In fact, we know so much that we already know what they will care enough about (namely, the product’s quality – as opposed to, say, missing features). So which is it?

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. What is branding? We cover this in detail in Chapter 3 (Brand Identity Research). The basics.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

MAY 11, 2017

– and you can definitely use it for UX and conversion optimization, too. As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

ultralightstartups.com

MAY 20, 2013

Name A Startup. Name A Startup. I’m often in the process of naming a startup. Here’s what I found: 1) Qualities of a good name. The following is a list of qualities of a good name for your startup. 2) Name types. Note some names can fit in multiple categories. Startup PR. An Acronym.

Naming 45

Naming Startup Technical Review Cofounder 45

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Definitely make #CXLLive a priority in 2023. (It Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Strong messaging, on the other hand, is differentiating and easier to sell and market.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JUNE 30, 2019

and you can definitely use it for UX and conversion optimization , too. As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126

SEO Conversion Analytics Design 126

Duct Tape Marketing

MAY 25, 2017

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. In Search of SEO Success.

SEO 70

SEO Small Business Metadata Software Review 70

Up and Running

MAY 1, 2014

At the top of the page, right under your business name, include a one-sentence overview of your business that sums up the essence of what you are doing. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Duct Tape Marketing

SEPTEMBER 18, 2024

Key Takeaways The senior living industry is booming: With the aging population driving demand, senior living marketers must differentiate themselves from the crowded market. So a big part of strategy, I'm guessing for you is helping people differentiate, you know, because there are now so many players in every market.

Marketing 90

Marketing Technical Review Differentiation Sales 90

Occam's Razor

NOVEMBER 24, 2009

My favorite) The metric definitions are not "crap" This seems like such a low bar to meet, sadly far too often metrics out there (not just for twitter) are just plain shoddy. For example here are some clean definitions from Klout : # Engagement. * Here are some, IMHO, differentiated metrics.

Social Media 125

Social Media Analytics Metrics Media 125

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. And now I think it's definitely through technology, through, you know, a lot of advances in opportunities.

Audience 98

Audience Revenue Distribution Differentiation 98

ConversionXL

APRIL 18, 2019

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. A restaurant name query, for example, answers so many more questions: What type of restaurant is it? What questions will they have next?

Search 126

Search Aggregator New York SEO 126

Duct Tape Marketing

DECEMBER 14, 2022

Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. 16:52] How do you use scarcity as a differentiator without turning off your true fans? [20:01] She's a leading expert in digital marketing and has been named as one of the top women in the industry globally.

Differentiation 96

Differentiation Distribution Demand Sales 96

Duct Tape Marketing

FEBRUARY 15, 2024

John (00:49): I have a brother that spells his name that way, but it's Stephan, so forgive me if I say it wrong. These sorts of things are still applicable, but now with the advent of ai, we need to find ways to differentiate your website to make it seem like it's handcrafted, it's fact checked, it is authoritative and trustworthy.

SEO 84

SEO ChatGPT Technical Review Search 84

ConversionXL

OCTOBER 5, 2016

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to. When you switch to mobile quality assurance, switch your mindset and adjust your definition of quality, too. There is a difference. Conclusion.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

abovethecrowd.com

APRIL 17, 2013

In order for your platform to be the “definitive” place to transact, you want industry leading pricing – which is impossible if your rake is the de facto cause of excessive pricing. iOS could have been both the definitive Facebook mobile device, AND the definitive Amazon shopping device. This is likely short-sighted.

Europe 101

Europe Social Network Technical Review IPO 101

Hearpreneur

SEPTEMBER 9, 2022

Marvel’s fascinating turnaround story is no less than a heroic action story where the protagonist flips the scales at the last moment and arises like the phoenix, just like the many superheroes it helped become household names. This raised the company's name, despite all controversies. Thanks to Ryan Niddel, Ryan Niddel Strategies ! #9-

Entrepreneur 102

Entrepreneur Bankruptcy Southern California South Africa 102

Hearpreneur

JANUARY 12, 2020

It takes persistence, humility and guts to show up every day with a smile, strategy and a plan so I think entrepreneurs are bold by definition. I love promoting others and helping them develop the story that differentiates them in the marketplace, but I also recognize I must equally promote my own story. Photo Credit: Frelecia King.

Entrepreneur 97

Entrepreneur Software Review Technical Review SEO 97

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. What's your name? Karrie Sanderson (02:55): It?

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 93

Marketing Differentiation Sacramento Small Business 93

ConversionXL

MAY 29, 2019

Naming a channel. For most businesses, the name of the channel will be the business name (since YouTube is supporting an existing brand rather than starting a new one). Even if you haven’t started publishing on YouTube, you may want to claim your channel name now. As with domains, more and more get claimed every day.

Channel 106

Channel Video Audience Software Review 106

David Teten

SEPTEMBER 5, 2014

Prabhdeep Singh: Ask any entrepreneur about their most valuable resource when they’re making tough decisions, and you’ll hear the name of someone, not something. It’s definitely true that industry leaders, established professionals, want to be a part of new, innovative companies. It varies case-to-case. It’s just not true.

New York 114

New York Technical Review Networking Advisory Board 114

Up and Running

DECEMBER 16, 2014

With over 30 years of experience, Jennefer is a PR veteran, and was named in 2013 as one of the country’s top 10 CEOs and entrepreneurs by “MadameNoire” magazine. The way that I define PR, basically, is that it’s raising your visibility to your awareness, to your target market, in a unique and differentiating manner.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Both Sides of the Table

APRIL 27, 2014

I guess if you’re in high-volume, low-differentiation mode perhaps this is efficient for you. I told my friend that I felt that in 2014 too many new VCs feel the pressure to chase deals, to be a part of syndicates with other brand names and to pounce on top of every startup whose numbers are trending up quickly. Pay attention.

Cofounder 374

Cofounder Syndicate Syndication Early Stage 374

Startup Lessons Learned

AUGUST 1, 2009

Discover whats in customers heads, and tackle problems where design is a differentiator. In talking with Mary Poppendieck about it, she said that the Chief Engineer role at 3M was called a "Product Champion" The name is less important than understanding the depth of competence that this person has, and what it takes to build it.

San Francisco 166

San Francisco Lean Continuous Deployment DC 166

Duct Tape Marketing

OCTOBER 19, 2022

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Amanda's name will be all over the new edition as well. I'll send you a book.

Sales 97

Sales Framework Networking Video 97

Duct Tape Marketing

MARCH 7, 2024

He's also the author of a book named Same Side Selling Podcast, is called Same Side Selling. It's almost like that duct tape marketing theme where everything's named the same. How do we differentiate and stand out from the competition? So definitely we're, I know you're not anti-technology. Ian (14:13): Not at all.

Sales 93

Sales Technical Review Campaign Technology 93

Up and Running

APRIL 22, 2021

You look at performance, quality standards, safety, and testing, to name a few. Business management standards emphasize a clear definition of processes and ownership. A business can differentiate itself from competitors with product quality. They are also business guidelines that determine every process you make in the company.

Small Business 97

Small Business Management Technical Review Employee 97

ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. All things equal, there’s less friction and uncertainty in going with the one that has the brand name. Differentiation is hard. Then you know it can be hard. Getting results is hard.

Conversion 87

Conversion Framework Revenue Analytics 87

crowdSPRING Blog

MARCH 14, 2019

How do I name my real estate business? How do your natural strengths differentiate you from the other real estate businesses in the area? In our definitive guide on how to start a small business , we suggest that aspiring entrepreneurs choose a niche for the best chance at success. How much do real estate business owners make?

Business Plan 79

Business Plan Limited Liability Company Small Business Sales 79