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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

The terms “CTO&# and “VP Engineering&# have such stigmas associated with what they are that I’m sure some people will feel uncomfortable with the definitions I’ve put forward. But for non-technical founders let me offer you a definition that you can use when you build a team.

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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

I guess this is the ultimate definition of implementing a business model when you’re not clear on strategy! He published another MUST READ post about being careful not to confuse early revenue traction with product / market fit. If it’s the former your company will definitely start to top out at some point.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. An example of the systems companies build are pricing & revenue management tools to best help to optimize yield.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Debbie Howard (07:32): I think for us is just trying to differentiate and then scale.

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] Thanks, John.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

08:14): Fuel your growth, boost revenue, and save precious time by upgrading to ActiveCampaign today. It's your personality, it's your message strategy that is really going to allow you to not only differentiate, but have a prospective client say, wait a minute, you're talking about me. We'll also receive 15% off an annual plan.

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The Definitive Guide To Instagram Marketing

Duct Tape Marketing

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. So it's definitely still popular. So those are kind of probably the two biggest differentiators. And that is definitely an opportunity for additional exposure. Marketing Podcast with Jenn Herman.