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[Interview] Michael C. Fillios, Author Of “Tech Debt 2.0™: How To Future Proof Your Small Business And Improve Your Tech Bottom Line”  

YoungUpstarts

Along with lack of oversight, outdated software or hardware, inadequate cybersecurity, or one bad tech investment could seal the demise of a small enterprise. That definition is nearly 30 years old, and hadn’t evolved with the pace of technology changes, from mainframe computers to the Internet to the cloud, and much more.

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Who’s lying?

A Smart Bear: Startups and Marketing for Geeks

If you use five web analytics tools, they’ll all give you different numbers; this could be due to differences in definitions of things like “visit” and “session,” but is that truly all it is?). If four different sources agree that a trend is happening, then it’s definitely happening.

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No-Code is Here to Stay: What’s the Play for Marketers?

ConversionXL

No-code and low-code tools are on the rise , with thousands of businesses and makers turning to a faster and cheaper way to test, validate, and build out their ideas. Marketers and businesses who take advantage of no-code and low-code now will be in position to reap the rewards. No… No-code won’t make developers obsolete.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Click on over and give us a review on iTunes, please! Marketing Podcast with Debbie Howard.

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5 Types Of Business Strategies To Consider Before Opening Up Shop

YoungUpstarts

From different software systems to overall philosophies, there are many ways that business strategies can inform the way you run your company. Use OKR software to Your Advantage. If you’re in software development, you’ve likely heard of the Scrum method. Use Product differentiation If You’re Small.

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[Review] The Social Customer

YoungUpstarts

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed. S = Strategy, the stuff that the book teaches. m = Measurement, a necessary evil.

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[Review] The Social Customer

YoungUpstarts

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed. Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors.