SoCal CTO

MARCH 11, 2010

Part of those questions are around Startup Metrics. This aligns with understanding the the core business model: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) (and Lifetime Value is a good one) Of course, that’s a big part of what the investor wants as well.

Metrics 159

Metrics Startup Retention Software Developers 159

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

YoungUpstarts

OCTOBER 31, 2017

Keep reading to learn more about Customer Success and why it is so beneficial to many organizations today: Customer Success focuses on more than just retention. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

Customer 171

Customer Retention Software Review Metrics 171

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

VC Cafe

JUNE 6, 2024

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect.

B2B 97

B2B Burn Rate Generative AI Retention 97

Lightspeed Venture Partners

AUGUST 12, 2013

Growth without retention leads to the dreaded sharksfin curve. Conversely, as long as you have good retention, if you add good growth you will rapidly see overall usage increase. The problem with measuring and understanding retention is that by definition it takes time to measure. growth retention'

Retention 167

Retention Metrics Conversion Media 167

YoungUpstarts

FEBRUARY 1, 2018

After all, the definition of success varies from business to business. SaaS companies must invest in their relationships with their customers, determining what success looks like for each company and aligning on shared goals and metrics. To be truly effective, this success plan must incorporate how the customer tracks success.

Metrics 120

Metrics Customer Retention Revenue 120

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks. How will you act?

B2B 94

B2B Marketing Curation PPC 94

Hearpreneur

SEPTEMBER 27, 2020

The idea about success remains popular but its definition means different to everyone and so is it’s measure. 2- Depends on one’s definition of success. The definition of success differs from person to person, and business to business. If it’s the other way around, then its definitely overrated.

Entrepreneur 133

Entrepreneur .Net Metrics Revenue 133

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 266

Metrics Retention Acquisition Salary 266

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 10, 2013

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. It turns out that COC is the key to this metric of “underlying profitability.” Here’s a way to do it.

Metrics 238

Metrics Revenue Flash Later Stage 238

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. The second type is winning. Number of orders per customer.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

OCTOBER 24, 2017

A CPA provides input on tax structure and metrics, and assists with due diligence related to your industry. Common provisions range from the inclusion of an agreed upon valuation multiples, such as a multiple of earnings, to the process for the retention of a valuation expert. Think about your employee and ownership hats.

Partner 208

Partner Technical Review Intellectual Property Due Diligence 208

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. All of the following definitions are meaningful, but each measures something different. Our cancellation log implicitly represents this metric because we review it weekly to look for trends.

Business Model 245

Business Model Metrics Engineer Technical Review 245

VC Cafe

NOVEMBER 5, 2024

Let’s start from the textbook definition: Product Market Fit (PMF) is the stage where a product successfully meets a specific market’s needs, resulting in strong demand, customer satisfaction, and sustainable growth. Product-market fit isn’t just about checking boxes or hitting metrics.

Product 158

Product Marketing Sales Cycle Churn Rate 158

Startup Professionals Musings

MARCH 4, 2019

One of the keys to a successful customer-centric strategy is understanding and measuring your customers lifetime value (CLV), since customers are definitely not all the same. The customer lifetime value also must consider the customer stage (search, conversion, retention, advocate) and the profit you expect in total.

Customer 213

Customer Product Retention Azure 213

ConversionXL

NOVEMBER 21, 2017

In a bit, I will explain what a vision document is, how to get value from it, and all the things it can do to ensure that you start with a proper hypothesis, success metrics that can actually be measured, and a solid plan for getting something valuable from each test. A good hypothesis informs good success metrics.

Metrics 114

Metrics Database Retention Hiring 114

ConversionXL

APRIL 3, 2018

Find agreement on a common definition. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. Lloyed Lobo (25:16): Definitely.

Community 58

Community Kuwait Cofounder Bootstrapping 58

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Raj_S Hi Raj, fair enough, a retention mail & request to help make something great have the same pitch.

Curation 100

Curation Social Media Viral Startup 100

Duct Tape Marketing

OCTOBER 27, 2021

Dan Gingiss (03:19): It's definitely connected to our employee base because ultimately it's our employees that have to deliver the experience. If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. Have you on earth really? And so oftentimes it starts with the employee experience.

Customer 101

Customer Technical Review Social Media Green 101

Up and Running

APRIL 30, 2014

Retention, like I mentioned. So you can track retention. I definitely recommend that you do them. You’ve got to be able to have some metrics that you can actually track and judge exactly how you’re doing on that. And having the level of retention she has, her principles—they work. Great topic, Sabrina.

Software Review 88

Software Review Oregon Retention Employee 88

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

AUGUST 19, 2014

While Google Analytics doesn’t currently measure the amount of time between user actions as effectively as some other tools ( KISSmetrics / MixPanel ), retention reporting and cohort analysis are definitely possible with GA once you pass in the right date stamps. Custom Metrics. 1st Party Cookie. Other Fields.

Analytics 133

Analytics Management Metrics HTML 133

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. Automated, hyper-personalized marketing will help customer retention as well. After all, they’ve already been definite business boomers. It's safe to say that this method will be widely used in 2022.

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JULY 25, 2022

It’s the marketing equivalent to a coach’s playbook that covers definitions, formations, and tactics to bring players up to speed on how the team works so that they can execute a play correctly. The benefit is to “create personalized communications, better reach customer needs, and improve customer retention.”. Measurement.

Community 93

Community Marketing Retention Campaign 93

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. A good beginning would be Bill Payne’s The Definitive Guide to Raising Money from Angels, available as a free download from [link]. You should know EVERYTHING about your business, product, customers and competition.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Professionals Musings

JUNE 8, 2019

For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision. Focus on existing customer retention and repeat business. Your constituents can’t plot a journey if they aren’t sure where they are going or why. Capitalize on what already exists.

Angel Investor 220

Angel Investor Equity Leadership Demand 220