Definition Metrics Viral 
SoCal CTO
MAY 21, 2012
Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our viral spread coefficient? What does it cost to acquire a new customer?
Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.
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Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Some companies definitely should. Others definitely shouldn’t. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big!
SoCal CTO
NOVEMBER 10, 2009
On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. You mention social / viral aspects at both Google Photos and United Online. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. For me, it's a matter of degree.
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers.
The Next Web
DECEMBER 12, 2013
Everything from the layout of our office, design principles, team structures, and interview process definitively reflects who we are.”. In the early days of e-commerce, sales were typically the most important metric for success. Myth #2: You can bolt on community, once the commerce engine is going.
Brandanew
MAY 29, 2015
What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).
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