Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 315

Social Media Media Startup Analytics 315

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It is related to business model.

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Customer Development Web Developer Customer 228

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

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Curation Social Media Viral Startup 100

Brandanew

JUNE 15, 2015

Here are 10 buzzwords and content marketing definitions to watch out for this year. 10+1 Buzzwords : Content Marketing Definitions That You Need To Know. It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Viral marketing.

Viral 100

Viral Marketing Social Media SEO 100

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] John (14:57): Let's talk about metrics. I also look at sort of the virality. 11:18] What is your approach to monetizing? [15:09] And that cuts.

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Revenue Advertising Email ChatGPT 91

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] Let's talk about metrics, again, going back to when I started, I remember 83, 80 4% open rates, , those days don't exist for anybody today. John Jantsch (16:48): A viral referral tool. 11:10] What are some ways for monetizing newsletters? [14:58]

ChatGPT 98

ChatGPT Advertising Email Viral 98

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

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Metrics Analytics SEC Acquisition 160

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing. Throughout user reviews for both products, definitions of “easy” and “hard” varied.

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Analytics Technical Review Acquisition Retention 119

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. [17:45] What do you see that businesses need to be doing? [21:35] Like this show?

Software Review 94

Software Review Marketing Metrics Analytics 94

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

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Metrics Design Entrepreneur Startup 55

Startup Professionals Musings

MAY 10, 2019

Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. It definitely pays to get some help with your first step into social media, since first impressions often become lasting ones. Jumping in haphazardly with poorly a focused message is definitely non-productive, and may harm your business.

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Social Media Media Reputation Viral 247

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Some companies definitely should. Others definitely shouldn’t. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big!

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Customer San Francisco Viral Lean 156

The Next Web

DECEMBER 12, 2013

Everything from the layout of our office, design principles, team structures, and interview process definitively reflects who we are.”. In the early days of e-commerce, sales were typically the most important metric for success. Myth #2: You can bolt on community, once the commerce engine is going.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Note: high CAC ratio means high productiviy (see blog post for definition). Started on Jan. My Investments.

Software Review 48

Software Review Viral Media Marketing 48

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

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Metrics Analytics Lean Churn Rate 157

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. We care about bottom-lines, not vanity metrics. “Shares = meh. .”

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SEO Metrics Social Media Audience 163

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you get the think , you can definitely go out and create your own list of the critical few.

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Metrics Marketing Analytics Channel 157

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

APRIL 3, 2018

Find agreement on a common definition. Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

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Startup Non-Compete Viral Software Review 110

ConversionXL

MAY 29, 2019

For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. Briggs narrows the long list down to one key metric: watch time.

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Channel Video Audience Software Review 106

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

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Social Media Metrics Conversion Media 166

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. Three characteristics help identify the most valuable cohorts: Average order value (AOV).

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Check your brand definition against the clarity of this one from Xerox for office software. Return-On-Investment metrics are not new, but the tools are different.

Social Media 147

Social Media Media B2B Analytics 147

SoCal CTO

NOVEMBER 10, 2009

On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. You mention social / viral aspects at both Google Photos and United Online. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. For me, it's a matter of degree.

Management 150

Management Product Entrepreneur Silicon Valley 150

Up and Running

MAY 23, 2016

The Definitive Guide to Building a Brand. CEO Uwe Dreissigacker says, “SaaS companies should definitely operate their own blog. Producthunt.com is a great resource for viral marketing for the product launch as well as community feedback.”. Step 8: Track your metrics. The benefits of tracking key metrics.

Software Review 74

Software Review Software Delaware Forecast 74

reidhoffman.org

NOVEMBER 12, 2013

We are the leader in the professional domain with viral growth. What I knew that many didn’t was that a combination of curiosity and a viral game mechanic would slowly get to a million people, at which point the network becomes valuable. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Reid Hoffman

MARCH 23, 2021

The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. Just track metrics that help you improve the product. They’re how you understand if you’re making progress or not.

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Venture Capital Metrics Investment Bankers Framework 50

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K In the article, Andrew describes growth hackers as a cross between marketers and coders. . “Growth hackers have a passion for tracking and moving a metric. Start by identifying your key metrics.

Retention 48

Retention Metrics Acquisition Conversion 48

Cracking the Code

JANUARY 16, 2012

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. SaaS 13 Index Valuation.

Software Review 95

Software Review Europe Technical Review Spain 95

Cracking the Code

AUGUST 3, 2011

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. SaaS 13 Index Valuation.

Software Review 67

Software Review Europe Technical Review Search 67

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 238

Social Media Media Cost Startup 238

www.iubenda.com

OCTOBER 25, 2011

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. We built our custom viral system based on the best examples out there, adding some further fresh ideas we had during the process. iubenda blog.

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Viral Bootstrapping Email Web 47