Why Misunderstanding Startup Metrics Can Cost You Your Business
Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Payback Period!!!”
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