This is going to be BIG.

AUGUST 8, 2011

If you're a junior VC, you're not going to have the best investment filter, nor the most experience--but you can definitely be a leader in your community and build a great network of potential hires and partners. you want an investor with a large local network of potential hires.

Venture Capital 110

Venture Capital PR Hiring Networking 110

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Hearpreneur

DECEMBER 29, 2017

PR and Prose. Thanks to Lauren Gilmore, PR and Prose ! #9- Binxy Baby kind of just ended up being the name that checked all my boxes and had an available URL— a definite must-have for an online business. Later I rebranded my startup blog to Vyteo and announced we were a video marketing provider- Vyteo’s Viral Videos.

Naming 107

Naming Entrepreneur Social Media PR 107

YoungUpstarts

NOVEMBER 7, 2014

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. In our case it definitely does not. His core focus is communications, PR, performance marketing and SEM. Growth hacking is however essential in the current online landscape.

SEM 244

SEM Lean PR Startup 244

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. It's possible.

Marketing 94

Marketing Differentiation B2C PR 94

Up and Running

JANUARY 22, 2020

Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. PR and media outreach. You can also track referrals to pinpoint your strongest advocates and cultivate those relationships even further. Cheers to killing two birds with one stone!

SMS 101

SMS Marketing Affiliate Social Media 101

sharkseo.com

NOVEMBER 29, 2010

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Have you researched a PR / launch strategy? The result of that?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Up and Running

MAY 23, 2016

The Definitive Guide to Building a Brand. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. CEO Uwe Dreissigacker says, “SaaS companies should definitely operate their own blog. Additional resources to help you brand your business: Branding Step 1: Refining Who You Are.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. John Lee Dumas: Definitely. We’ll have that in the show notes.

Portland 74

Portland Audio Technical Review Video 74

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Is the company growing because of an amazing viral loop paired with a strong engagement loop? The PR firm helpfully left out that context.) Vanity metrics are generally bigger.

San Francisco 154

San Francisco Metrics Lean PR 154

Duct Tape Marketing

MARCH 8, 2018

I think it powers advertising, it powers email, it powers social, it powers PR. It definitely bleeds over into how we do email, so I think so much of that is driven by the core content pieces that you’re creating anyhow, that it just ends up bleeding over rather than having to be something that you focus on doing.

North Dakota 74

North Dakota Email Campaign Video 74

The Next Web

DECEMBER 29, 2012

If you use a service like Google Analytics, then you should definitely monitor how much traffic it generates for your site. PR Daily offers seven proven ways to create viral Pinterest posts. Unskinny Boppy offers a comprehensive post on how to use the platform to go viral as well as other helpful tips.

HTML 151

HTML Widget SEO Viral 151

Hunter Walker

AUGUST 19, 2019

Katie Carroll: LinkedIn is definitely a destination to find a job, but it’s also the world’s largest professional network — and that means we have a lot of people talking to each other about their industries, careers and more. HW: So does the definition of what’s News skew specifically towards career, business and the like?

Management 115

Management North America San Francisco Curation 115

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales. Tweet It!].

Retention 48

Retention Metrics Acquisition Conversion 48

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. And try to listen to the people you’re hiring as experts.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Brandanew

SEPTEMBER 12, 2015

It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that. Or worse still, expecting every single piece to be viral. The more relatable it is, better the word around it – and definitely more sales. And most them, are failing!

Marketing 100

Marketing Viral SEO B2B 100

Duct Tape Marketing

FEBRUARY 13, 2025

Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, and Adobe to become dynamic, magnetic performers. As a keynote director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers. there rules?

Audience 72

Audience Framework Differentiation Leadership 72

Duct Tape Marketing

OCTOBER 18, 2012

An aspiration of a quick hit that goes viral and leads to instant sales is setting you up for disappointment. Frank Strong is the director of PR for Vocus. Those that invest the time are more likely to see a return in the long run. Lesson: When committing to social media, keep in mind it is a marathon, not a sprint.

Social Media 78

Social Media Media Viral Public Relations 78

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Note: high CAC ratio means high productiviy (see blog post for definition). Started on Jan. My Investments.

Software Review 48

Software Review Viral Media Marketing 48

Occam's Razor

SEPTEMBER 24, 2012

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Virality is also really interesting (again, actual human interaction), people who "create a story from your post" (share etc). An additional prove value scope can also be: Cost savings. Time to dive deeper.

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

FEBRUARY 23, 2011

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

JANUARY 16, 2012

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 95

Software Review Europe Technical Review Spain 95

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. Their growth came from users, and they had true virality.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

Cracking the Code

AUGUST 3, 2011

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 67

Software Review Europe Technical Review Search 67

Cracking the Code

NOVEMBER 7, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 59

Software Review Technical Review Europe Cloud 59

Cracking the Code

MAY 25, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 74

Software Review Cloud IPO Jordan 74

Cracking the Code

JULY 10, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

FEBRUARY 24, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

JANUARY 22, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 91

Software Review Clawback Sales Salary 91

Cracking the Code

MARCH 12, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 63

Software Review Technical Review Cloud Europe 63

Cracking the Code

OCTOBER 27, 2008

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JANUARY 7, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JANUARY 14, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 8, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48