Duct Tape Marketing

AUGUST 22, 2024

12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. They need to generate new leads and maximize the value from existing customers through retention strategies and memorable customer experiences that lead to repeat business and referrals. [13:18]

Leadership 88

Leadership Technical Review Retention Campaign 88

YoungUpstarts

OCTOBER 31, 2017

Keep reading to learn more about Customer Success and why it is so beneficial to many organizations today: Customer Success focuses on more than just retention. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

Customer 171

Customer Retention Software Review Metrics 171

Board Effect

NOVEMBER 9, 2020

In a perfect world, your nonprofit will never need to rely on your document retention policy. If your board ever has to face the distressing circumstances of dealing with allegations or litigation, having a document retention policy could save the day. Why Does Your Nonprofit Need a Document Retention Policy?

Retention 59

Retention Technical Review Distribution Cloud 59

Duct Tape Marketing

AUGUST 30, 2024

If I were to give marketing strategy an emotional definition, it's how you will place the flag in the sand to say, “Here's how we're going to dominate.” Strategic planning provides the framework to make decisions that enhance long-term sustainability rather than just immediate gains.

Marketing 92

Marketing Retention Algorithm Advertising 92

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

All of the following definitions are meaningful, but each measures something different. It’s also not particularly useful when, again like WP Engine, the monthly cancellation rate is nice and low while new customer acquisition is healthy, because in this case — by definition — this metric diminishes asymptotically.

Business Model 245

Business Model Metrics Engineer Technical Review 245

YoungUpstarts

OCTOBER 24, 2017

Common provisions range from the inclusion of an agreed upon valuation multiples, such as a multiple of earnings, to the process for the retention of a valuation expert. Include the agreed upon definition of value in the ownership agreement. Consider including the process for the valuation to be included in ownership agreements.

Partner 208

Partner Technical Review Intellectual Property Due Diligence 208

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing. Engagement, conversion, and retention. The paradox was clear.

Analytics 119

Analytics Technical Review Acquisition Retention 119

The Startup Magazine

AUGUST 6, 2024

Definition and Importance of Sales Incentives Sales incentives are bonuses and rewards employees receive to inspire and improve their work performance. Clearly articulate your goals for the incentive program, whether they involve boosting sales, enhancing customer satisfaction, or improving employee retention.

Employee 158

Employee Sales Artificial Inteligence Technical Review 158

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. A good beginning would be Bill Payne’s The Definitive Guide to Raising Money from Angels, available as a free download from [link]. You should know EVERYTHING about your business, product, customers and competition.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

YoungUpstarts

NOVEMBER 26, 2019

This also works towards greater customer retention. Mobile search is one of the fastest ways to find relevant business results and shoppers are definitely taking notice. You can get feedback through customer experience surveys, social media posts, or even ask repeat buyers to tell you a bit about how they’re enjoying your product.

eCommerce 147

eCommerce Mobile Software Review Curation 147

Hearpreneur

JUNE 9, 2023

5- By embracing challenges Photo Credit: Ori Fruhauf Managing a business in the midst of economic instability is definitely challenging, but also a great opportunity. It definitely makes managing the company harder, but it’s also a great motivator. We're careful about which projects we prioritize during rough economic times.

Entrepreneur 139

Entrepreneur North America Employee Retention 139

Lightspeed Venture Partners

AUGUST 12, 2013

Growth without retention leads to the dreaded sharksfin curve. Conversely, as long as you have good retention, if you add good growth you will rapidly see overall usage increase. The problem with measuring and understanding retention is that by definition it takes time to measure. growth retention'

Retention 167

Retention Metrics Conversion Media 167

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I put my definitions on them because I didn’t want my thinking to be constrained by industry-defined boundaries or definitions. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

YoungUpstarts

NOVEMBER 28, 2013

Research by Bain & Co for Harvard Business Review, which looked at the costs and revenues associated with servicing customers, found that increasing customer retention by 5% could increase profits by between 25% and 95%. Satisfied customers will return, and may also tell their family and friends about their good experiences.

Customer 174

Customer Technical Review Retention Social Network 174

Up and Running

APRIL 30, 2014

Retention, like I mentioned. So you can track retention. I definitely recommend that you do them. And having the level of retention she has, her principles—they work. This was, by the way, Sabrina’s subject in—it’s definitely a passion of hers. So how do you really track happiness? Great topic, Sabrina.

Software Review 88

Software Review Oregon Retention Employee 88

Up and Running

MAY 17, 2021

Or when asked about churn, try speaking about customer retention. I jumped to a slide that showcased how much Hyre reduced our clients’ employee turnover ; and thus, was able to maintain high retention rates. You definitely need to practice your pitch with your team. Yes, it’s unfair.

Entrepreneur 146

Entrepreneur Retention Software Review Founder 146

Occam's Razor

JULY 18, 2011

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. It is important in your journey as an analyst or marketer that you influence the positive behavior of your company by choosing your metric definitions wisely.

Metrics 138

Metrics Campaign Email Marketing 138

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 13, 2015

Identify what role is missing from the company today, which also is the most vital for (your definition of) success over the next 12 months. (“Success” could mean revenue growth, great customer service, removing a large risk, or a dozen other things.). Instead, your process should be: 1. Hire the best person for that role.

Part-Time VPE 120

Part-Time VPE Hiring Retention Revenue 120

SoCal CTO

OCTOBER 5, 2010

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Why You Should Write. Status / reputation.

Technology 191

Technology Product San Francisco CTO Hire 191

YoungUpstarts

MAY 19, 2020

With an online learning business, your main target market is definitely the students. Although it might seem informal, it definitely works, particularly in students who are interested in these types of academic services. You don’t have to include every student, but you can start with students inside your university.

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Curation Audience Software Review Social Media 165

Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. So that's sort of the why behind. John Jantsch (17:48.417) Yeah.

Exit Strategy 60

Exit Strategy Retention Employee Programming 60

YoungUpstarts

JULY 25, 2017

Better customer service helps the increase the retention rate of the customers. Core banking solutions can definitely enhance your business ability by providing the most efficient services to the customers. This helps the banks to be effective in their business approach and provide the most efficient service.

Database 113

Database Analytics Retention Technical Review 113

Hearpreneur

SEPTEMBER 27, 2020

The idea about success remains popular but its definition means different to everyone and so is it’s measure. 2- Depends on one’s definition of success. The definition of success differs from person to person, and business to business. If it’s the other way around, then its definitely overrated.

Entrepreneur 133

Entrepreneur .Net Metrics Revenue 133

Hunter Walker

APRIL 17, 2025

In many ways, we fit their model, a primarily product led growth self service platform with good retention and a large global footprint of users. HW: Debt financing for startups can sometimes seem like ‘cheap money’ but its definitely more complicated than most founders realize.

Covenant 77

Covenant Acquisition IPO Artificial Inteligence 77

VC Cafe

JULY 21, 2020

New programs are launched on a regular basis, so it’s hard to create a definitive list. how do we improve retention) and Google helps the startups with best practices (i.e. In this category there is a range of programs design to support founders and startups. Google Cloud or Google Compute).

Technical Review 131

Technical Review Startup Early Stage Cloud 131

Brandanew

APRIL 8, 2016

Most companies choose to dedicate more attention and resource to customer acquisition, instead of retention. You’ll definitely think twice before allowing poor customer support to drown your business! This is crazy. Customers are also four times more likely to buy form a competitor if there is a problem Click To Tweet.

Cost 100

Cost Customer Technical Review Retention 100

Growthink Blog

DECEMBER 27, 2017

How many customers fit the definition? Detail your customer retention plan. For example, it’s not adequate to say your company is targeting small businesses, since there are several million of these. Detail their demographics. Where are these customers located? What is their average income? Identify the needs of these customers.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

Startup Lessons Learned

DECEMBER 14, 2009

Some companies definitely should. Others definitely shouldn’t. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in? Some companies definitely should. Others definitely shouldn’t.

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

MARCH 16, 2016

In fact, there is a definite growing awareness among middle-aged professionals and corporate leaders that seeking wellness will help to accomplish larger goals. Here are three trends that showcase how millennial-minded workers and businesses are switching their focus from wealth to wellth: Fueling an Appetite for Ambition.

Cloud 100

Cloud Technical Review Employee Retention 100

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Raj_S Hi Raj, fair enough, a retention mail & request to help make something great have the same pitch.

Curation 100

Curation Social Media Viral Startup 100

YoungUpstarts

MAY 6, 2015

By developing and maintaining that level of trust, not only will your clients feel more comfortable working with you, they will also have an increased likelihood of utilizing a service of yours that they may not have definitive evidence will succeed for their purposes. Balancing the Personal and Professional.

Developer 100

Developer Technical Review Retention Social Media 100

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers. Ive definitely felt some of this pain in our startup. Great post! Great post!

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

MAY 6, 2015

These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). That the Lean Startup begins with acknowledging that your idea is simply a series of untested hypotheses is a big idea.

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

AUGUST 19, 2014

While Google Analytics doesn’t currently measure the amount of time between user actions as effectively as some other tools ( KISSmetrics / MixPanel ), retention reporting and cohort analysis are definitely possible with GA once you pass in the right date stamps. 1st Party Cookie.

Analytics 133

Analytics Management Metrics HTML 133

The Equity Kicker

MAY 3, 2018

Whilst the NHS is definitely creaking under the pressure of increasing patient numbers and increasing cost-per-patient, it’s my belief that these targets have helped managers to focus on what’s important and improve the quality of the health service provided to us all here in the UK.

Metrics 87

Metrics CPA Early Stage Retention 87

ConversionXL

SEPTEMBER 10, 2018

Retention of agency services for manual work that could be automated. In contrast, companies ignore a huge part of the post-purchase funnel that doesn’t require expensive advertising, and it’s definitely hampering their growth. This could be retention efforts to keep them happy so you earn more repeat sales and increase lifetime value.

Metrics 132

Metrics Campaign Channel Advertising 132