Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Product 223

Product Entrepreneur SEM Lead Generation 223

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. And you could try it for seven days for free.

Technical Review 96

Technical Review Demand Cofounder Video 96

YoungUpstarts

NOVEMBER 7, 2014

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. In our case it definitely does not. His core focus is communications, PR, performance marketing and SEM. Growth hacking is however essential in the current online landscape.

SEM 244

SEM Lean PR Startup 244

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., A quick primer on user personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. can all benefit from a better idea of the customer.

Software Review 115

Software Review Design Agile Analytics 115

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., but now they were actually trying to implement it. (If Then they could serve cities, lighting companies and utilities.

Customer 264

Customer Cloud EC2 Channel 264

ConversionXL

MARCH 7, 2017

One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.

Software Review 102

Software Review Design Agile Analytics 102

Up and Running

JULY 26, 2016

While it’s not a sustainable growth channel because you simply can’t get featured every week, kicking off with a major tech press publication definitely helps. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 120

Entrepreneur SEM Lead Generation Social Network 120

Occam's Razor

AUGUST 6, 2007

Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time). I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time).

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

DECEMBER 2, 2015

PPC/SEM campaign. But definitely look at your test results at least across these segments (making sure of adequate sample size): Desktop vs Tablet/Mobile. There are a ton of segments you can analyze. Optimizely lists the following possibilities : Browser type. Source type. Mobile vs. desktop, or by device. New vs. returning visitors.

Technical Review 48

Technical Review Analytics Software Review Framework 48

YoungUpstarts

APRIL 26, 2016

Apps are for retailers’ most loyal customers by definition (who else will download your app?). This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. The answer for most brands is “no.”. Absolutely not.

Mobile 100

Mobile Web SEM Affiliate 100

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? That shows a definite opportunity. What is one area you would like to see people spend more time on when looking at SEM analytics?

San Jose 60

San Jose SEM Campaign SEO 60

Brandanew

OCTOBER 28, 2015

Keeping this definition of quality in mind, before you start think about the elements of your content and podcast stories. I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. Use SEO optimization when you upload and edit your podcasts (e.g. 3 Things To Learn From the Mystery Show.

Audio 100

Audio Audience Channel SEM 100

A Crowded Space

JULY 25, 2011

Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. If someone’s visiting a small excel, seo blog - they could definitely have some questions for experts. Week 2 - Quality Score woes.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. If someone's visiting a small excel, seo blog - they could definitely have some questions for experts. Week 2 - Quality Score woes. First Look at the Data.

Customer 60

Customer PPC Campaign SEM 60

Startup Lessons Learned

SEPTEMBER 22, 2008

Examples of this are well-known, and (in my definition) include any product that causes new customers to sign up as a necessary side-effect of existing customers normal usage: Facebook, Myspace, AIM/ICQ, Hotmail, Paypal. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic).

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view. Each of this Web Analytics 2.0 Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Note: high CAC ratio means high productiviy (see blog post for definition). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Started on Jan. Public SaaS 13 Multiples.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Occam's Razor

JANUARY 7, 2007

4: What’s your unique page definition? # 4: What’s your unique page definition? They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # 2: Tags go last (customers come first :). #

Technical Review 93

Technical Review Analytics Web Software Review 93

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? For subscription businesses, you should definitely have a pre-cancellation intervention strategy in order to prevent churn. What about appealing to a certain lifestyle category? Don’t be afraid to try completely new campaigns with different brand language and color schemes.

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Professionals Musings

APRIL 16, 2011

The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. SEO does not have to be a major expense. But the cost of doing nothing is even greater.

Search 233

Search SEM SEO Engineer 233

Cracking the Code

OCTOBER 10, 2008

By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. Note: high CAC ratio means high productiviy (see blog post for definition). Bessemer SaaS Law #6. Yet many B2B companies don’t have a clue. Started on Jan. My Investments.

Software Review 48

Software Review North America Europe Metrics 48

Startup Professionals Musings

FEBRUARY 27, 2010

The solution is basic search engine optimization (SEO). Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Tags: entrepreneur seo internet dead zone static website.

Internet 120

Internet HTML SEO SEM 120

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. " The Definitive Guide To (8) Competitive Intelligence Data Sources! Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets. Hello Insights!

Analytics 125

Analytics Metrics SEM Web 125

Duct Tape Marketing

MAY 4, 2016

Further Reading: The Definitive Guide to Influencer Targeting. SEM Rush – Find profitable key words. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Further Reading: SEO Category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 29, 2015

Evan Miller wrote a well-known blog post on the topic , which you should definitely read. They definitely affect your test results, so when in doubt, run a follow-up test. (or Statistical Significance Is Not A Stopping Rule. Let’s start with the obvious question: what is statistical significance? Day of the week. Word-of-Mouth.

Conversion 48

Conversion SEM PPC Web 48