SoCal CTO
DECEMBER 19, 2012
Me : Product definition, use cases, feature list, wireframes, comps, really whatever you have. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Founder : Ummm. what do you mean? Founder : Umm. I'm never trying to embarrass someone.
Startup Professionals Musings
JUNE 26, 2020
To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers.
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Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.
SoCal CTO
MAY 21, 2012
Tony provides specific models and suggestions for how startups can leverage social networks for viral growth yet maintain their independence so as not to limit themselves long-term. What is our viral spread coefficient? What is our lifetime customer value and how can we drive that up? What does it cost to acquire a new customer?
Steve Blank
NOVEMBER 16, 2009
Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Not sure I would make the same definitive statements about best bet for Market Type. It is related to business model. Great quote.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo 10/mo means people see you as a cheap version of something else, but still expect a phone number. Think: GoDaddy). Even bootstrapped businesses can make this work (e.g.
YoungUpstarts
OCTOBER 13, 2013
Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business.
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