Startup Professionals Musings
JUNE 26, 2020
To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers.
Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.
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SoCal CTO
MAY 21, 2012
Tony provides specific models and suggestions for how startups can leverage social networks for viral growth yet maintain their independence so as not to limit themselves long-term. What is our viral spread coefficient? What is our lifetime customer value and how can we drive that up? What does it cost to acquire a new customer?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo 10/mo means people see you as a cheap version of something else, but still expect a phone number. Think: GoDaddy). Even bootstrapped businesses can make this work (e.g.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Some companies definitely should. Others definitely shouldn’t. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big!
YoungUpstarts
OCTOBER 13, 2013
Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business.
Both Sides of the Table
SEPTEMBER 17, 2013
That is the definition of Disruptive Technology. Content can go viral – the highest quality stuff is shared. This has allowed the largest online video content producers like Maker Studios ( where I am a large investor ) to produce videos for 99% cheaper than traditional TV. Content goes global (of Maker Studios 4.4
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